Senior Market Research Manager, Creative Excellence

Reposted Yesterday
Be an Early Applicant
3 Locations
Hybrid
85K-95K Annually
Senior level
Marketing Tech
The Role
The Senior Market Research Manager will lead the Creative Excellence team, helping clients improve advertising through development and assessment, as well as tracking performance post-launch.
Summary Generated by Built In

Who We Are:

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5,000 clients across the globe by providing research, data, and insights on their target markets. We are proud to share that we’ve received our Great Place to Work Certification for 2022!

About Creative Excellence:

The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results.  We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched). 

Beyond the day-to-day Creative Excellence periodically publishes thought leadership within the industry to showcase innovative ideas, insights, and point of views on a range of topics.  Some examples include Advertising on TikTok, Super Bowl Awards, Sustainability, Representation in Advertising, Cultural Relevance and more.  We also have incredible industry partnerships with the ARF, ANA, The Female Quotient, SeeHer, Effie, and Contagious.

What makes this role important at Ipsos:

As a senior account manager on the Ipsos Creative Excellence team, you will be joining a passionate and entrepreneurial group of advertising experts dedicated to delivering impactful business solutions to the world’s biggest brands. You will partner with clients in tech, healthcare, retail, entertainment, CPG (and more) to evaluate and elevate their advertising at speed and scale.

The senior account manager is an integral part of the client advisory team who helps manage and execute advertising research projects at varying stages of the development cycle for leading brands across diverse industries. You will work collaboratively with the broader team to uncover and communicate key insights and actionable strategies to help shape future advertising campaigns. Our Creative Excellence team supports and advises clients through the entire creative process to reach their business goals – from first insights into the big idea, from early concepts into final versions, and even monitoring the impact post launch.

What you can expect to be doing:

  • Work with your team on impactful solutions, project execution, and deliverables to meet and exceed client objectives related to their advertising research needs 
  • Collaborate with team to design strategic questionnaires, analyze data, and interpret results that provide clear and actionable insights and recommendations   
  • Partner with key internal stakeholders to ensure projects are managed successfully from pricing to data collection to quality assurance to timely delivery 
  • Build and maintain relationships with clients by responding to queries, ensuring expert advisory, and providing thought leadership with support from senior members
  • Exercise strong leadership skills in interactions with clients and with other teammates
  • Coaching/mentoring junior team members
  • Participate in initiatives that support our service line (i.e., growth/new product/employee training & engagement)

This might be the job for you if you have:

  • A bachelor’s degree or higher; excellent written, verbal, and presentation skills 
  • 3+ years of experience in market research, advertising, marketing, or consumer insights 
    • Advertising experience is a plus
  • A curious mindset and a genuine fascination for the field of advertising
  • Experience working with data and extracting meaningful insights
  • Proven ability to learn quickly, work efficiently, and succeed in an everchanging, innovative environment
  • Demonstrated ability for storytelling with the capacity to express narratives visually and verbally
  • Experience with survey design, sampling plans, proposals, analysis, and delivery
  • Superb project management skills and ability to juggle multiple projects 
  • Ease and confidence with “thinking on your feet” 
  • Business acumen and critical thinking skills 
  • Strong interpersonal and communication skills, written and verbal 
  • Experience thriving within a team environment, while making contributions to a positive culture
  • Some experience coaching, mentoring, and/or managing others
  • Proficiency with MS Office & Google Workplace (Excel, PowerPoint, Sheets, and Slides)

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary for this role is $85,000 - $95,000 . Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s in it for you:

At Ipsos you'll experience an exceptional benefits package including generous PTO, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture. We also are committed to investing in the whole professional with career development opportunities aimed to build your personal career equity at Ipsos and beyond. 

We believe that everyone plays a role in our positive workplace culture. At Ipsos, your voice is heard!

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit:

 Why Work at Ipsos | US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to! 

In accordance with NY/CO/CA/WA law, the estimated base salary for this role is $85,000 to $95,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. 

#LI-TL1 #LI-Hybrid

About UsIpsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work! About the Team

The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results.  We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched).

Skills Required

  • Experience in market research or advertising analysis
  • Strong analytical and data interpretation skills
  • Experience leading teams or projects
  • Excellent communication skills

Ipsos Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ipsos and has not been reviewed or approved by Ipsos.

  • Leave & Time Off Breadth Time-off policies include generous vacation allowances, paid sick time, volunteer days, Summer Fridays, and an extra birthday day in some regions. Allowances in some markets increase with tenure and include options to buy or sell holiday time.
  • Healthcare Strength Health coverage spans multiple medical plans, dental and vision care, an Employee Assistance Program, and employer-funded income protection and life assurance in certain regions. Private medical coverage is offered for some levels, alongside mental health support resources.
  • Parental & Family Support Paid parental leave is available across regions, with multi-month options and equal maternity and paternity leave in the UK. Flexible working approaches and family-friendly policies are emphasized.

Ipsos Insights

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The Company
New York, NY
14,000 Employees
Year Founded: 1975

What We Do

In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE First listed on the Paris Stock Exchange: July 1, 1999 Total revenues in 2019: 2,003.3 million euros

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