Senior Manager, WoW Product Management

Posted 22 Days Ago
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Shanghai, Shanghai Municipality, Shanghai, CHN
In-Office
Senior level
Digital Media • Gaming • News + Entertainment • Design
The Role
Lead WoW China product strategy and roadmap, align cross-functional and external partners, drive revenue/engagement through data-driven prioritization, oversee lifecycle planning and performance tracking, manage a product team, and represent product strategy to senior leadership.
Summary Generated by Built In

Team Name:

World of WarcraftJob Title:Senior Manager, WoW Product Management

Requisition ID:R027305

Job Description:

Senior Manager, WoW Product Management

The Senior Manager, WoW Product Management operates at a broader strategic scope, leading one or multiple product areas or complex initiatives across regions. This role shapes strategy, aligns senior stakeholders, and drives execution that impacts revenue, engagement, and franchise health. The Senior Manager balances hands-on product leadership with oversight of high-impact cross-functional initiatives.

Key Responsibilities
  • As product owner of WoW China, drive the success of WOW in China with internal and external stakeholders
  • Own WoW China product strategy and align with our dev team and publishing partner
  • Maintain product roadmap for China, oversee the execution, output and analysis of results
  • Manage the product idea funnel, conduct player surveys, receive proposals from partners and stakeholders, provide feedback and updates to product roadmaps
  • Lead the product strategic direction and execution across one or multiple features or initiatives aligned to franchise and business objectives.
  • Translate business directives into roadmaps, KPIs, and measurable outcomes tied to revenue, engagement, and player health.
  • Establish, monitor, and interpret dashboards and performance metrics to guide decision-making and prioritize investments.
  • Lead cross-functional initiatives across regional and global teams, ensuring alignment to business goals.
  • Influence prioritization, tradeoffs, and investment decisions through data-driven insights and strong business acumen.
  • Anticipate and mitigate strategic, operational, and financial risks.
  • Partner closely with publishing, commercial, analytics, marketing, finance, and development teams to align product execution with business performance.
  • Identify and unlock growth opportunities across engagement, monetization, live operations, and player lifecycle.
  • Oversee lifecycle planning, including launch readiness, performance tracking, and post-launch optimization.
  • Represent product strategy and performance in leadership discussions, clearly articulating results, risks, and recommendations.
  • Identify capability gaps and lead product training initiatives to strengthen team and cross-functional effectiveness.
  • Provide leadership, support and guidance to a team, ensuring their performance is managed effectively and fostering a productive, positive, collaborative work culture.
  • Own and manage relationships with key partners and champion efforts that build synergy, trust, collaboration, and inclusivity within the organization.
  • Performs other duties as assigned.
MINIMUM REQUIREMENTS

Experience

  • Minimum 10 years of experience in product management, strategy, or related roles within gaming or technology.
  • Minimum 4 years of direct people-management experience, including leading and developing individual contributors; experience managing managers is strongly preferred.
  • Demonstrated ownership of initiatives impacting revenue, growth, or engagement.
  • Experience operating across global or regional markets.

Knowledge & Skills

  • High School diploma or equivalent required.  Bachelor’s Degree in a related field preferred.
  • Deep understanding of live-service game engagement systems, game economies, personalization, and commerce.
  • Deep knowledge of MMORPG game genre, China competitor landscape and user insights.
  • Track record of leading product roadmap and development direction planning, execution is preferred.
  • Skilled at analyzing complex data and insights to inform decision-making, improving processes and products, and drive measurable results.
  • Strong communicator and cross-functional collaborator, capable of navigating ambiguity, aligning diverse stakeholders, and influencing outcomes in high-growth environments.
  • Strong organizational and problem-solving skills, with a proactive approach to improving operations and fostering innovation within teams.
  • Fluency in Mandarin Chinese and strong proficiency in English required for effective communication with local and global teams.

Skills Required

  • Minimum 10 years of experience in product management, strategy, or related roles within gaming or technology
  • Minimum 4 years of direct people-management experience; experience managing managers is strongly preferred
  • Demonstrated ownership of initiatives impacting revenue, growth, or engagement
  • Experience operating across global or regional markets
  • High School diploma or equivalent
  • Bachelor's Degree in a related field
  • Deep understanding of live-service game engagement systems, game economies, personalization, and commerce
  • Deep knowledge of MMORPG game genre, China competitor landscape and user insights
  • Track record of leading product roadmap and development direction planning and execution
  • Skilled at analyzing complex data and insights to inform decision-making
  • Strong communicator and cross-functional collaborator capable of aligning diverse stakeholders
  • Strong organizational and problem-solving skills
  • Fluency in Mandarin Chinese and strong proficiency in English

Blizzard Entertainment Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blizzard Entertainment and has not been reviewed or approved by Blizzard Entertainment.

  • Leave & Time Off Breadth Time away from work is presented as generous, combining vacation, holidays, dedicated health time, and multiple paid leaves (parental, compassion, bereavement). Company materials emphasize ample paid leave options for U.S. employees.
  • Parental & Family Support Family-building support includes fertility care via Kindbody, adoption and surrogacy reimbursement, lactation support, and caregiving resources. These offerings extend beyond standard coverage and are positioned as part of a comprehensive program.
  • Healthcare Strength Health coverage spans multiple medical plan options with HSA eligibility, wellness incentives, second-opinion services, and mental-health support. Ancillary programs and wellness platforms reinforce access to preventative and ongoing care.

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The Company
HQ: Irvine, CA
6,034 Employees

What We Do

Blizzard Entertainment is a premier developer and publisher of entertainment software. After establishing the Blizzard Entertainment label in 1994, the company quickly became one of the most popular and well-respected makers of computer games. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard Entertainment has maintained an unparalleled reputation for quality since its inception. At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us. Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

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