The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
The Senior Manager of Trade Marketing is a vital role within the Naturium marketing team. This position is responsible for developing and executing innovative omnichannel go-to-market strategies that will enable Naturium to breakthrough the highly competitive beauty environment. It is essential this candidate demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration. Peer collaboration is extremely important as this pivotal team member needs the collective support of the Naturium brand, creative, media and sales organization to support their strategic vision. This candidate must be an innovation driver. The role oversees a sizeable portion of brand spend that has to be deployed in a way that keeps Naturium ahead of its competition.
Responsibilities:
- Global Trade Strategy: developing global trade strategy with a focus on how to be best-in-class animators with key trade partners in the US, UK, Australia and more
- Retailer trade plans: responsible for developing high impact trade plans at key retailers that breakthrough the highly competitive retailer digital and POS ecosystems
- Go to market: responsible for partnering with sales teams to guarantee the perfect execution of all trade animation
- Brand investment: collaborate with sales and media team to manage a clear vision of brand investments and ROI with retail partners
- Merchandising: collaborate with brand, creative and visual merchandising teams to ensure impactful brand image in permanent and secondary POS
- Set development: develop discovery and gift set strategy that drives market share of brand in key retailers
- International market activations: collaborate with international and integrated marketing teams on influencer and consumer activation in the UK and Australia
- Market and Competitor: be an industry expert on how competitors are winning at key retailers to enable Naturium to breakthrough ahead of competition
Requirements:
- 7+ years of experience in trade marketing, shopper marketing, or omnichannel go-to-market strategy, preferably in the beauty, skincare, or consumer goods industry.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven success in developing and executing retailer-specific trade strategies across digital and physical retail environments.
- Experience working with key mass and specialty retailers (e.g., Target, Ulta, Amazon, Boots, Mecca) in the US and international markets (UK, Australia preferred).
- Demonstrated ability to lead and coordinate omnichannel marketing programs (retail, digital, in-store merchandising, POS).
- Strong background in cross-functional collaboration with brand, sales, media, creative, and international marketing teams.
- Track record of budget ownership, including brand trade investment planning and ROI optimization.
- Deep understanding of shopper behavior, retail trends, and point-of-sale engagement strategies.
- Skilled in developing and executing go-to-market and promotional calendars that drive conversion and brand visibility.
- Excellent project management skills; ability to manage multiple timelines and priorities across regions and departments.
- Strategic thinking with strong analytical acumen; capable of using retailer and category data to inform decisions (e.g., Nielsen, IRI, POS analytics).
- Strong visual and commercial sensibility to ensure brand equity is consistently executed across all trade channels.
- Proficiency in tools like PowerPoint, Excel, project management platforms, and retail data platforms.
- Culturally aligned with Naturium’s core values: growth, honesty, positivity, curiosity, innovation, speed, agility, and collaboration.
- Highly collaborative and skilled at building consensus across brand, sales, and retail partners.
- A natural problem solver and innovation driver who seeks opportunities to differentiate the brand at the point of sale.
- Entrepreneurial mindset; energized by a fast-paced and competitive environment.
- Able to lead initiatives independently while aligning with broader brand strategies and priorities.
- Willingness and ability to work with international teams across time zones (particularly UK and Australia).
- Experience managing international market activations and localized trade initiatives is a plus.
- Passion for the beauty/skincare category and understanding of its competitive landscape and retailer dynamics.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
