Senior Manager, Strategy

Company Description

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Sr Manager, Strategy helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Job Description

• Work closely with cross-functional agency team to drive strategic thinking and deliver effective strategies to clients
• Design and conduct primary quantitative and qualitative research to generate customer insights to inform strategic recommendations and tactical execution
• Design and execute data analysis and generate strategic insights based on results
• Formulate strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy
• Present findings to internal teams and clients
• Manage analysts on project work and support their career development
• Secondary research skills (both quantitative and qualitative; experience in researching and analyzing markets, customer segments, products/services, and competitor profiles)
• Primary research skills (experience in designing interview formats and questionnaires, conducting interviews, facilitating focus groups)

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands
We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

2. Being the Best Place You’ll Ever Work

This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).

There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.

Qualifications

• Background in strategy and/or consulting in digital and/or healthcare space
• Experience with different digital channels (e.g., web, mobile, CRM, social media, search)
• Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timelines
• Strong analytical/logical thinking
• Structured problem solving approach to address complex strategic/management issues
• Secondary research skills (both quantitative and qualitative; experience in researching and analyzing markets, customer segments, products/services, and competitor profiles)
• Primary research skills (experience in designing interview formats and questionnaires, conducting interviews, facilitating focus groups) 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,500- $123,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2024.

#LI-Hybrid