amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
the job:
We are looking for a Senior Social Media Manager who will help support the development of amika’s social media strategy and play a heavy role in planning integrated calendar execution and content creation across all brand social channels, ensuring consistency while also meeting the bespoke needs of both our consumer + professional targets, focusing heavily on Instagram and TikTok. This person will play a critical role in helping to drive amika’s community engagement, increasing brand advocacy + love in close partnership with our influencer + professional marketing teams. This role will manage our content calendars and step-by-step process of ideation to execution in close collaboration with creative teams, so organization paired with a passion for storytelling and connecting the dots are must-haves. This person must maintain a consumer-first mindset while translating amika’s high-level marketing strategy into brand-relevant, educational + engaging social content. This role will report to the Director of Content Strategy & Community Engagement.
location: remote (US only) brooklyn or LA preferred
salary: $95,000 - $100,000 + bonus
what you’ll do:
strategy
- Collaborate with Director in conceptualizing and executing social initiatives across the brand, haloing brand priorities, retailer objectives, brand storytelling and more.
- Stay up to date with industry best practices and the social landscape. Evaluate and recommend growth platforms for the brand.
- Constantly propose creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge that status quo
content
- Architect and manage the development of the brand’s social calendars, partnering with Director to translate high-level marketing strategy and messaging into relevant content to support evergreen campaigns, new products launches, and regional/retailer partner needs
- Manage and organize cross-functional (DEI, ESG, Pro, Retail, etc...) content needs, ensuring calendars reflect business and marketing priorities and messaging is clear + consumer-first
- Partner with Creative on social shoot briefing + planning—keeping social best practices + learnings in mind to constantly evolve our capabilities and remain competitive
- Manage and review team workflow or optimal efficiency and effectiveness, ensuring content is developed in a timely manner, proactively finding opportunities and efficient to maximize content opportunities
- Oversee content shoots and write copy as needed
community engagement
- Partner with team to proactively and reactively drive conversation with audience; from consumers to hairstylists, tastemakers, and influencers to foster the amika community + grow brand advocacy and love
- Oversee social listening and provide insight to broader marketing team on a regular basis
- Support team in fostering a strong, engaged community through strategic content and community events
reporting:
- Partner with Director to set annual engagement goals; readjust throughout the year as needed
- Ensure social KPIs are being met and scaled; provide actionable recommendations to social team + creative
- Manage monthly + ad hoc reporting processes, providing insights, recommendations, and opportunities to drive relevance
must-haves:
- 5-7 years+ years of social media experience
- In-depth knowledge of all major social media platforms
- Proficient in project management tools such as Asana or Monday
- Strong analytical skills, conceptual thinking, management skills
- Organized with exceptional time-management skills
- Keen eye for typography, visual design and photography
- Understanding of establishing brand values and brand aesthetics with an ability to produce on-brand campaigns that fit within existing brand codes
- Content creation and editing a plus
ready to apply?
Please click the link that will bring you to our careers page through Greenhouse. Submit a cover letter describing yourself and why you’d be the perfect fit, along with your resume.
What We Do
Hi there, we’re amika. A friend to hair, hairstylists, her, him, them and you. 10 collections created for every hair type, texture and style - all hair is welcome.
We were kind and clean before it was a thing. Cruelty-free, Vegan and free from harsh chemicals like sulfates, parabens, dea, mit, mcit and over 1,300 ingredients on our “no list”. Going greener is top of mind, so we’ve partnered with Terracycle to recycle the unrecyclable and will begin switching to 90% PCR bottles by 2021. Founded in Brooklyn, we’re a collective of creatives, hair stylists, chemists and product enthusiasts. We create the style, products and packaging; take our own photographs and make our own films. We write our own copy and we do our own marketing, sales, finance and education.
