Senior Manager, Social Media, Dubai

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
About the Role:
SharkNinja is a dynamic and innovative organization dedicated to driving the best in class social. We are committed to delivering exceptional products/services and driving growth through strategic planning and collaboration. Our team is comprised of talented individuals who are passionate about making a positive impact and driving business success. As a Senior Manager Social -Dubai you will play a pivotal role in developing and executing social media marketing strategies to enhance brand awareness, engagement, and loyalty.
What You'll Do:

• Collaborate with the marketing team to develop the brand's marketing strategies aligned with overall brand objectives.
• Conduct market research to identify emerging trends, platforms, and potential influencers for brand collaboration.
• Identify industry trends, and pivot our strategies to ensure we are staying ahead of the curve when it comes to market activity.
• Plan and execute social media campaigns from inception to completion, ensuring alignment with brand guidelines and objectives.
• Coordinate content creation, timelines, and deliverables with influencers to maximize campaign effectiveness.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Staying on top of industry trends and social trends to jump onto the right opportunities.
• Build a sizeable and scalable community of SharkNinja fans and advocates driving WOM advocacy
• Ensure compliance with relevant regulations, including FTC guidelines and disclosure requirements. Review and approve content to ensure it meets brand standards and legal obligations.
• Foster positive relationships with internal and external stakeholder, acting as the primary point of contact for SharkNinja and addressing any issues or concerns promptly.
• Provide guidance, support, and resources to the wider team to enhance collaboration and performance.
• Collaborate with internal teams such as creative, PR, and product marketing to align social media activity with broader marketing initiatives.
• Communicate campaign objectives, timelines, and performance metrics effectively across the organization.
• Be the centre of excellence for the Middle East influencing plans across the region.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, or related field. Advanced degree or certifications are a plus.
• Proven experience in social media marketing, preferably in a senior or managerial role.
• A strong understanding of the home appliance industry having worked brand-side or within an agency that has a strong roster.
• Deep understanding of social media platforms, influencer dynamics, and digital marketing trends.
• Strong communication, and interpersonal skills.
• Ability to think creatively and strategically, with a results-driven mindset.
• Excellent project management and organizational abilities, with attention to detail.
• Familiarity with analytics tools and metrics to measure campaign performance.
• Knowledge of legal and regulatory requirements related to influencer marketing.
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities.

Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]