Director, Social Marketing, NA Fenty

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $127,100 - $158,900 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Head of NA Social leads Fentyverse’s brand presence across TikTok, Pinterest, and X—driving breakthrough storytelling, platform growth, and real-time cultural relevance. This role sits at the center of where social meets commerce, overseeing both organic social content and is a critical component of TikTok Shop programming, including live shopping, creator integrations, and shoppable storytelling. This leader collaborates closely with the Global Social team to ensure North America’s creative ideas, platform learnings, and trend-driven executions feed into the brand’s global storytelling

The ideal candidate is equal parts strategist and culture driver: fluent in the language of TikTok, confident in navigating emerging platform shifts, and skilled in turning brand storytelling into measurable engagement and sales impact.

Reports to: NA Marketing Director

RESPONSIBILITIES

SOCIAL STRATEGY & LEADERSHIP

• Own and evolve the NA social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement.
• Manage the NA social content calendar across TikTok, Pinterest, and X, balancing planned campaigns, trend-led moments, and always-on storytelling.
• Manage and mentor a team across Campaigns, Content, and Community functions.
• Partner with NA Marketing, Ecomm, and Sales teams to align local storytelling with global direction.
• Provide oversight on the content calendar, ensuring balance between planned storytelling, trend-driven moments, and product-led education.

REPORTING & ANALYTICS

• Social posting: share publishing responsibilities with Senior Manager and Ast. Manager of campaigns across Fenty Beauty, Skin, and Hair TikTok + Pinterest channels.
• Manage NA social budget
• Partner with global social team to ensure NA social calendar is in line with global calendar.

TIKTOK SHOP & LIVE INTEGRATION

• Lead social integration for TikTok Shop: developing organic support strategies that drive discovery, traffic, and conversion.
• Partner with Social Commerce, EDU and Ecomm teams to plan and promote TikTok Shop Lives, ensuring content is on-brand, engaging, and optimized for performance.
• Collaborate cross-functionally on shoppable content, from launch storytelling to evergreen formats that drive sell-through. Test and learn with new formats and content types.

CROSS-FUNCTIONAL & ANALYTICAL IMPACT

• Partner with Ecomm and NA Marketing to connect organic social with campaign performance and commerce outcomes.
• Reporting and analytics: Work with global to establish KPIs across engagement, growth, and conversion for both organic and TikTok Shop initiatives and incorporate in global reporting
• Stay ahead of emerging features (e.g., TikTok Shop, Pinterest Shuffles, X video) and test new formats to keep the brand at the forefront of social innovation.
• Track performance data to identify creative patterns and share learnings with Global and NA

REQUIREMENTS 

• 7+ years in Social Marketing with at least 4 years with beauty brands
• Exceptional Leadership Skills (proven experience coaching, inspiring, and leading a team)
• Passion for the beauty industry and social marketing
• Proven track record/portfolio of ideating and delivering social campaigns that drive impactful results
• Deep understanding of social media platforms: TikTok, YouTube, X, Threads, Pinterest, Instagram…and what’s next
• Passion for quickly sourcing and embracing the latest in digital and social technology to keep up with the fast-paced, evolving digital world
• Strong creative eye for disruptive content that translates to beauty
• Strong qualitative and quantitative analytical skills 
• Flexible and positive attitude; able to work independently and within teams and thrive in a fast-paced, evolving environment
• Must have a curious mindset with a passion for continuously testing, learning, and pushing the boundaries to drive innovation and disruption
• Ability to lead and influencer without direct authority plus effectively navigate ambiguity 
• Must be a collaborative, agile, accountable, kind, and welcome change
• Familiarity with social media management tools: analytics and scheduling platforms (e.g. Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
• Experience with community management and social engagement
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice