Senior Manager-Social Media, Influencer, PR and Partnerships
Medela LLC in McHenry IL
www.medela.com
Hybrid Work Schedule: On-site three days a week in McHenry IL, two days home office
Salary starting at $125K plus bonus
We’re looking for a strategic, current, and hands-on marketing leader to shape how our consumer brand shows up in the world. As Senior Manager of Social, Influencer, PR and Partnerships, you’ll lead the development and execution of integrated programs that drive brand visibility, cultural relevance, and demand.
In this role, you will translate brand strategy into impactful external visibility and demand-driving programs across modern marketing channels—including current social, earned media, creator ecosystems, and strategic partnerships. You’ll work cross-functionally to elevate brand presence, engage new audiences, and support commercial growth.
This role sits at the intersection of brand storytelling, creator culture, and commerce—bringing our products to life across social platforms, earned media, influencer partnerships, and collaborations that reach and resonate with today’s consumers.
What You’ll Do
- Lead Social Strategy: Own and evolve our social media approach—defining channel strategy, content direction, and best practices to drive engagement and growth
- Drive PR & Earned Media: Partner with internal teams and agencies to amplify brand storytelling, secure media coverage, and manage reputation
- Build Influencer & Creator Programs: Develop and scale a high-impact creator ecosystem—from campaign ideation to relationship management and performance tracking
- Launch Strategic Partnerships: Identify and execute brand collaborations that expand reach, tap into new audiences, and build cultural relevance
- Connect Brand to Commerce: Support influencer and affiliate initiatives that drive product awareness, education, and conversion
- Collaborate Cross-Functionally: Work closely with Brand, Product, Digital, and Sales teams to align campaigns with product launches and business priorities
- Measure What Matters: Track performance across channels, generate insights, and continuously optimize for impact
- You know today’s influencers and content creatives
What You Bring
- 6–10 years of current experience in social media, PR, influencer marketing, partnerships, or brand communications—ideally within consumer products, retail, or lifestyle brands
- Deep understanding of today’s current social platforms, creator ecosystems, and digital media trends
- Strong knowledge of today’s current influencers and content creatives
- Strong analytical skills with experience in performance tracking and campaign measurement
- Strong experience with Socialbakers, Sprinklr, Meltwater, Canva, and Figm
- Proven success building influencer/creator programs and securing earned media coverage
- Experience working across integrated marketing teams and managing external partners/agencies
- Analytical mindset with the ability to turn data into actionable insights
- Excellent storytelling, communication, and project management skills
Why This Role
- Opportunity to shape a growing consumer brand’s voice and presence across high-impact channels
- Work at the forefront of influencer, social, and partnership-driven marketing
- Highly collaborative environment with visibility across brand and commercial leadership
- Comprehensive benefits plan
- 401K with match
- Money Purchase Plan
- 16-week Paid Parental Leave
- Generous PTO package, including 14 paid holidays
- A great place to work!
This is not a job description.
If you are interested in this opportunity, we are looking forward to receiving your application.
For this position we only consider direct applications and not recruiting firm/agency referrals - thank you for your understanding.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.
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What We Do
Through advancing research, observing natural behavior, and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients, and healthcare professionals in more than 100 countries all over the world. As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides the leading research-based breast milk feeding and baby products, healthcare solutions for hospitals, and clinical education. A family-owned company, Medela has 20 subsidiaries in Europe, the Americas, Asia and Australia, three production and warehouse facilities in Switzerland, the U.S and China and a worldwide distribution network in over 100 countries. With more than 1,500 employees, Medela is dedicated to developing breakthrough innovations that build better health outcomes and improve the lives of moms, babies and patients. Founded in 1961 by Olle Larsson, his son Michael Larsson serves as Chairman of the Board of Directors since 2001. Annette Brüls is the CEO of the company since 2018. Medela is committed to providing equal employment opportunity (EEO) to all persons regardless of race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDS status, marital or domestic partner status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law or ordinance
