Senior Manager, Social & Community

Posted Yesterday
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17 Locations
In-Office or Remote
Senior level
Information Technology • Machine Learning • Natural Language Processing • Software • Database • Generative AI
Our mission is to help the world discover private companies, see what others can’t, and unlock tomorrow’s opportunities.
The Role
Lead Crunchbase's social and community strategy across platforms: manage editorial calendar, create platform-native content and short-form video, engage online communities (Reddit, G2), monitor trends and performance, and partner cross-functionally to grow brand influence and reputation.
Summary Generated by Built In
About Crunchbase

Crunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market movements that matter to help investors, dealmakers, and analysts make the right decisions.

We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.

Our inclusive remote-first culture, competitive pay, and employee wellness benefits set us apart!

About the Role:

The Senior Manager, Social & Community at Crunchbase is responsible for leading the company’s social media strategy, content creation, and online community presence across key digital platforms and emerging discovery channels. This role will shape how Crunchbase shows up in conversations around startups, technology, investing, and business intelligence by turning Crunchbase data and market insights into engaging, high-impact content and community engagement strategies.

This individual will own end-to-end social and community execution, including editorial planning, platform management, content creation, audience engagement, and reputation management. The role requires a highly strategic yet hands-on marketer who understands modern platform behavior, online influence, and community-driven brand growth.

What You'll Do:
  • Social Media Strategy & Content Creation

    • Own and manage Crunchbase’s day-to-day social media presence across LinkedIn, X, YouTube, Instagram, Facebook, and emerging platforms

    • Develop and maintain a social and editorial calendar aligned to company priorities, industry trends, and timely market conversations

    • Create platform-native content including written posts, short-form videos, carousels, clips, and data-driven visual content

    • Identify and amplify unique stories using Crunchbase data, including startup funding trends, acquisition activity, founder momentum, and market shifts

    • Shape and evolve Crunchbase’s social voice to be insightful, engaging, and credible with founders, investors, operators, and enterprise buyers

    • Monitor platform trends, audience behavior, internet culture, and emerging content formats to identify opportunities for experimentation and audience growth

    • Analyze content performance, engagement metrics, and competitive activity to continuously optimize strategy and execution

  • Community Strategy & Brand Presence

    • Develop and execute Crunchbase’s community engagement strategy across relevant online communities and forums

    • Build and maintain Crunchbase’s presence on Reddit through thoughtful participation and audience engagement

    • Own Crunchbase’s G2 presence, including review generation, responses, reputation management, and audience engagement initiatives

    • Identify additional communities, forums, and industry spaces where Crunchbase should actively contribute, including Slack groups, Quora, and niche business communities

    • Monitor community conversations and surface insights, customer pain points, recurring themes, and market opportunities back to internal stakeholders

    • Strengthen Crunchbase’s visibility and credibility across online conversations influencing brand perception and buying decisions

  • Brand Influence & Audience Growth

    • Help position Crunchbase as a trusted and influential voice across startup, investment, and technology conversations

    • Experiment with new content formats, emerging platforms, and AI-powered discovery experiences to expand audience reach and engagement

    • Partner cross-functionally with Marketing, Communications, Product Marketing, and Revenue teams to align messaging and campaign priorities

    • Support broader brand awareness, thought leadership, and audience growth initiatives through strategic social and community engagement

What We're Looking For:
  • Strong understanding of social media strategy, platform behavior, and audience engagement best practices across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit

  • Excellent editorial judgment and ability to create intelligent, engaging, and platform-native content

  • Strong written and verbal communication skills with the ability to adapt tone and messaging across audiences and channels

  • Hands-on experience with video production, editing, and content creation tools, including AI-powered creative tools

  • Strong understanding of online communities, audience behavior, and reputation management strategies

  • Ability to identify trends, emerging narratives, and audience opportunities quickly and translate them into compelling content and engagement strategies

  • Strong analytical skills with experience interpreting performance metrics, engagement trends, and competitive insights

  • Ability to balance strategic planning with hands-on execution in a fast-paced environment

  • Strong collaboration and stakeholder management skills across cross-functional teams

  • Comfortable operating independently, taking creative risks, and iterating quickly based on performance and feedback

Education & Experience:
  • Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field preferred

  • 5+ years of experience in social media, community management, content marketing, or related roles

  • Proven portfolio of content personally created across multiple platforms, demonstrating audience engagement and strong editorial instincts

  • Experience managing brand presence and audience engagement across multiple social and community platforms

  • Experience with video editing, short-form content production, and visual storytelling preferred

  • Experience in B2B technology, SaaS, fintech, or data-driven brands preferred

  • Experience with G2, Capterra, or similar review and reputation management platforms preferred

  • Familiarity with social media management and analytics platforms such as Sprout Social, Hootsuite, or similar tools preferred

What Crunchbase Offers:
  • At Crunchbase, we’re building a culture where talented people can grow, innovate, and make an impact. We invest in our team so everyone has the support, tools, and trust to do meaningful work and thrive — personally and professionally.
    Here’s what you can expect:

    • Competitive compensation and equity — rewarding you for your contributions and ownership mindset

    • Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration

    • Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)

    • Continuous learning support through generous reimbursement for professional development and skills growth

    • 401(k) and Roth plans with an annual financial adviser check-in to help you plan your future

    • Wellness resources — including a monthly stipend to support physical and mental health

    • Work-from-home enablement — internet stipend and home office setup allowance

    • Charitable giving match through our Town Hall awards and community impact initiatives

    • A mission-driven, transparent team of creative thinkers and builders passionate about helping companies connect and grow

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

Skills Required

  • 5+ years of experience in social media, community management, content marketing, or related roles
  • Proven portfolio of content personally created across multiple platforms demonstrating audience engagement
  • Strong understanding of social media strategy, platform behavior, and audience engagement across LinkedIn, X, YouTube, Instagram, TikTok, and Reddit
  • Excellent editorial judgment and ability to create intelligent, platform-native content
  • Strong written and verbal communication skills with ability to adapt tone across audiences and channels
  • Hands-on experience with video production and editing
  • Experience with online community engagement and reputation management (including G2 or similar review platforms)
  • Strong analytical skills; experience interpreting performance metrics and engagement trends
  • Ability to balance strategic planning with hands-on execution and iterate quickly
  • Collaboration and stakeholder management skills across cross-functional teams
  • Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
  • Experience in B2B technology, SaaS, fintech, or data-driven brands
  • Familiarity with social media management and analytics platforms such as Sprout Social or Hootsuite
  • Experience with G2, Capterra, or similar review and reputation management platforms

Crunchbase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crunchbase and has not been reviewed or approved by Crunchbase.

  • Flexible Benefits Remote-first support and flexible stipends cover home-office setup, internet/phone, wellness, learning, and engagement, enabling employees to direct funds where most useful. The package emphasizes choice across categories rather than one-size-fits-all perks.
  • Leave & Time Off Breadth Policies include flexible or unlimited PTO, recurring mental-health recharge time, and a no-meeting Thursday cadence that protects focus time. Substantial fully paid leave is available for parental, caregiving, and medical needs.
  • Healthcare Strength Core medical, dental, and vision coverage is complemented by mental-health programs and fertility options, with references to childcare support. This breadth indicates attention to both routine care and family-building needs.

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The Company
HQ: San Francisco, CA
167 Employees
Year Founded: 2007

What We Do

Crunchbase is a predictive intelligence solution that forecasts private market movements using the unique combination of live private company data, AI, and market activity data from 80M+ users. It helps people who are making bets in the private market — such as go-to-market (GTM) teams, investors, and wealth managers — move first and make more confident decisions. We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products. Crunchbase has a remote-first approach, and is open to hiring in residents of these states: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!

Why Work With Us

We are a people-first culture that brings our core values to life: Take the initiative, Be open, Develop your craft, Do good and Put the customer first. Our culture is super friendly, welcoming, and inclusive to all. According to our people, our biggest strengths are transparency, a sense of belonging, and learning opportunities for everyone.

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