Senior Manager, Sales Operations

Posted Yesterday
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Rockford, MI, USA
In-Office
Senior level
Fashion • Retail • Wearables
The Role
Lead and coordinate sales operations to deliver product to market, optimize inventory and order flow, maintain system integrity (SAP, EDI, B2B), produce sales and inventory reporting, manage incentive programs and account setups, and drive sales process improvements across cross-functional partners.
Summary Generated by Built In
Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.
We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME’s Best Inventions for its modern, futuristic design and energy return. Whether it’s the Moab 3 being named “Best Hiking Shoe” by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world.
The Senior Manager, Sales Operations for Merrell orchestrates and coordinates all activities for delivering product to market. The focus is consumer and retailer satisfaction and achieving planned revenues; all in accordance with brand strategies and situational tactics for their assigned brand/region. They act as the hub between Brand Leadership, Sales Management, Finance, Demand Planning, Credit, Customer Service, and the DC’s to execute product deliveries and while maximizing the use of available inventories.

Primary Duties:

  • Own weekly Open to Ship reporting at account and department-level against LY, budget.

  • Mitigate risk to business through partnership with DC operations, customer service, and other matrix operational partners to ensure orders flow seamlessly.

  • Guides Customer Service and DC Management in planning order releases and shipments, and servicing customers. Works with sales management and individual sales reps to solve daily issues and challenges. 

  • Key stakeholder in ensuring backlog integrity and reliability – responsible for reviewing and directing any changes necessary in backlog and overseeing contract management process.

  • In partnership with Sales Leadership, develop and track Sales Promotion and Incentive Programs

  • Subject matter expert of company enterprise systems (SAP, B2B, EDI) , setting-up these systems (rules / parameters), and determining the coding of data entered into these systems, for driving revenue producing efficiencies, and meeting a number of consumer and retailer targets.

  • Overall owner of various sales and inventory reports, manage system integrity for the division, monitor Wholesale & MSRP customer pricing, management of B2B site.

  • Work with Sales Planning to develop MAP list.  Monitor MAP pricing out in the market.

  • Work with Sales Management to calculate the Sales teams Sales Incentive Plans (SIPs) targets. Track and report out monthly to the team.

  • Manage any account / territory reorganizations systemically.  Handle new account set ups in the system.

  • Proactively identify opportunities for sales process improvement, including but not limited to bi-annual reviews of account assignments and streamlining processes.

  • Implement, train, and manage sales enhancing technologies for the sales team.

  • Performs duties consistent with the Company’s AAP/EEO goals and policies.

  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

  • Bachelor’s degree in business or related field

  • In-depth knowledge required for the role is typically developed by having 8+ years of experience in Sales Operations and/or Sales Planning.

  • Intellectual curiosity and a desire to use data to identify and illustrate product sales and market trends

  • Strong analytical skills and ability to think strategically

  • Ability to negotiate and influence policymaking on critical matters

  • Proficiency with excel, Power BI, and SAP, and large data sets preferred.

  • Excellent oral and written communication skills

  • A natural leader and team player with the ability to work closely with and manage others

  • Ability to establish and maintain effective working relationships both internally and externally.

  • Ability to multi-task and a willingness to step in to get the job done

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-MM1

Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

Skills Required

  • Bachelor's degree in business or related field
  • 8+ years experience in Sales Operations and/or Sales Planning
  • Proficiency with Excel
  • Proficiency with Power BI
  • Proficiency with SAP
  • Experience with B2B systems and EDI
  • Strong analytical skills and ability to use data to identify sales and market trends
  • Ability to negotiate and influence policy-making
  • Excellent oral and written communication skills
  • Leadership and team management ability
  • Ability to establish and maintain effective internal and external relationships
  • Ability to multi-task and willingness to step in to complete work

Wolverine Worldwide Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolverine Worldwide and has not been reviewed or approved by Wolverine Worldwide.

  • Wellbeing & Lifestyle Benefits Total rewards include on‑site fitness programs, discounted gym memberships, subsidized cafeterias, substantial product discounts, and amenities like dog daycare and trails at select locations. Coaching access, mentoring, and leadership development further reinforce a wellbeing‑oriented experience.
  • Parental & Family Support Offerings span paid parental leave, adoption assistance, and, at some locations, on‑site daycare. Mental health services and an Employee Assistance Program add family and caregiver support.
  • Retirement Support A matched 401(k) plan and an employee stock purchase plan provide tools for long‑term financial security. Financial wellness programming is available to help employees maximize these benefits.

Wolverine Worldwide Insights

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The Company
HQ: Rockford, MI
3,466 Employees
Year Founded: 1883

What We Do

Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.

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