ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
ByHeart has rapidly emerged as a leader in infant nutrition, fortifying the domestic supply chain by owning end-to-end manufacturing in 3 US facilities and ranking in the top 10% of the U.S. infant formula category within just one year. Strategic partnerships with retailers like Walmart and Whole Foods have expanded access to their premium, science-backed formula, now available in over 70% of U.S. stores.
With >$400M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >300 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
- Entrepreneur: The Illusion of the Shelf – The Driving Force Behind Infant Formula Shortages, and What Needs to Change
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Axios: Infant formula maker ByHeart raises $95 million
- BabyCenter: 2024 Best formula for Breastfed Babies
- New Modern Mom: The Clean Formula Moms Are Loving
*based on data from infants at approximately 4 months of age
Role Description:
We are seeking a strategic and data-driven Senior Manager, Retention to manage ByHeart’s lifecycle, retention, and email/SMS marketing program. This role will be responsible for driving customer retention, maximizing engagement, and growing LTV. The ideal candidate is both a strategic thinker and a hands-on operator with deep expertise in CRM marketing, customer segmentation, and platform optimizations.
Reports To: Senior Director, Retention, Lifecycle & CRM
Location: Hybrid, New York, NY
Start Date: ASAP
Key Responsibilities
Retention Strategy & Lifecycle Marketing
- Manage all lifecycle marketing programs, including welcome journeys, retention, replenishment, and transactional emails, ensuring a seamless customer journey.
- Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention.
- Identify opportunities to enhance retention and drive repeat purchase behavior
- Partner with cross-functional teams (Product, Analytics, Growth, Creative) to develop strategies that drive incremental revenue and increase customer LTV.
Email & SMS Campaign Execution
- Lead the planning, sequencing, and execution of all email and SMS marketing campaigns (lead nurture, triggered messages, broadcast sends) ensuring best-in-class creative, segmentation, and personalization.
- Continuously optimize email and SMS flows and develop and execute A/B and multivariate testing strategies to refine messaging, timing, and creative performance.
Analytics & Performance Optimization
- Own retention channel performance, setting and tracking KPIs
- Leverage analytics to measure the effectiveness of campaigns, customer segments, and lifecycle touchpoints, providing actionable insights.
- Create and present regular performance reports to leadership, making strategic recommendations based on key trends and findings.
Retention Tech & Platform Optimization
- Manage and optimize ByHeart’s retention marketing stack, including ESP and SMS platforms.
- Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness.
The Ideal Candidate Has:
- Strategic Retention Expertise: Deep experience in customer lifecycle management, with a strong understanding of segmentation, personalization, and automation.
- Analytical & Data-Driven Mindset: Proven ability to interpret data, develop insights, and take a test-and-learn approach to optimization.
- Experience in High-Growth Startups: Able work in a fast-paced, rapidly scaling organization and adapt to evolving needs.
- Retention Platform Expertise: Hands-on experience evaluating, implementing, and optimizing retention and engagement tools.
- Experience with email capture for acquisition growth
- Technical Proficiency: Hands-on experience managing email and SMS platforms, with a strong understanding of integrations and automation and through QA skills.
- E-commerce & Subscription Experience: Strong preference for candidates with experience in high-growth DTC, e-commerce, or subscription businesses.
- Leadership & Collaboration Skills: Ability to influence and work cross-functionally with teams including Growth, Creative, Product, and Data.
- Customer-Centric Approach: Passion for understanding customer needs and behaviors, using insights to craft impactful retention strategies.
Qualifications
- 5-7 years of experience in retention, lifecycle, or CRM marketing, with a track record of driving customer LTV and retention improvements.
- Hands-on experience with Klaviyo and leading SMS platforms
- Proven track record of growing retention program
- Exceptional organizational skills with the ability to manage and execute multiple initiatives simultaneously.
- Strong written communication skills and obsessively detail oriented.
- Experience in DTC and subscription business is a plus.
The minimum annual salary for this position is $125,000 and the maximum is $140,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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What We Do
Founded in 2016, ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want ‘best nutrition for baby’ to be possible for every parent out there. We build each product from ground up: a team of pediatricians, breastmilk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health informs our next-to-nature approach; we hand-pick the most wholesome ingredients from partners and farms that we consider family; we take pride in what we put in and in what we keep out of each recipe. On track to become only the 4th fully-integrated, FDA-registered baby nutrition company in the US, we blend in our own facility in Reading, PA with a proprietary small batch process to retain highest ingredient quality. Innovation isn’t easy, but we believe babies – and their parents – deserve a better feeding future.
