Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Beast Industries is building a portfolio of consumer brands at remarkable speed, and we're looking for a senior PR professional to be the in-house communications lead for our Consumer Goods & Services division. You'll report directly to the Chief Communications Officer and work in close day-to-day partnership with the President of Consumer Goods and VP of Marketing, Consumer Goods, spanning brands like Feastables, Sour Strikes, MrBeast Lab, and more. You'll also collaborate with an external PR agency, helping to direct and align their efforts alongside your own.
This is a high-impact individual contributor role for someone who brings deep consumer goods media relationships, a strong point of view, and the ability to move quickly when the moment calls for it. You will also partner with and help direct our external PR agency, ensuring consistent strategy and execution across every channel.
You will be the dedicated communications lead for Beast Industries' consumer business, a senior IC who operates at an executive-adjacent level, developing and driving PR strategy across multiple brands that builds equity, earns media attention, and amplifies everything our marketing and social teams are putting into the world. Your impact comes from your expertise and relationships, and your ability to think creatively and with urgency.
What You'll Do- Develop and execute proactive and reactive PR strategies across the full Beast Industries consumer goods portfolio
- Monitor trends in food, retail, and consumer culture to identify timely opportunities for brand storytelling and media engagement
- Secure coverage across consumer media, food and lifestyle publications, podcasts, and digital platforms
- Build and maintain strong relationships with journalists, editors, content creators, and influencers in the consumer goods space
- Partner with the marketing team to ensure PR efforts align with and amplify broader campaign and social media activity
- Develop press materials including pitches, press releases, and messaging frameworks
- Direct and align our external agency partner on priorities and execution
- Report on media coverage and PR impact to the CCO and key business stakeholders regularly
- 6-10 years of PR experience with a strong focus on consumer goods, food & beverage, or CPG brands
- Established relationships with consumer goods and food media journalists, editors, podcast hosts, and influencers
- Proven experience executing both proactive campaigns and rapid-response PR in a consumer brand context
- Ability to work independently, manage multiple priorities, and operate with a high degree of ownership
- Strong communication skills and a proactive approach to keeping stakeholders informed and aligned
- Experience in-house at a consumer goods or food & beverage company, or at a PR agency specializing in CPG, is a strong plus
- Familiarity with the creator economy and how traditional PR intersects with influencer and digital content strategies is a plus
Target total compensation ranges from $158,000 - $206,000, including a fixed annual salary of $118,000 - $160,000, an employee equity plan grant, bonus, plus comprehensive benefits.
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Skills Required
- 6-10 years of PR experience with focus on consumer goods
- Established relationships with consumer goods media
- Proven experience executing proactive and rapid-response PR
- Ability to work independently and manage priorities
- Strong communication skills
- Experience in-house at a consumer goods company or PR agency
- Familiarity with the creator economy
What We Do
The YouTube Streamy Awards' 2020 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha
