Senior Manager, Promotions

Posted 8 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
216K-297K Annually
Senior level
Mobile • Sharing Economy • Transportation
The Role
The Senior Manager of Promotions drives ridership growth through strategic promotional frameworks, metrics evaluation, and data optimization, collaborating cross-functionally at Lime.
Summary Generated by Built In

Lime is the largest global shared micromobility business, operating in close to 30 countries across five continents. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered more than one billion rides in cities around the world. Named a 2025 Time 100 Most Influential Company, Lime continues to set the pace for shared micromobility globally, spurring a new generation of clean alternatives to car ownership.


Lime is seeking a Senior Manager of Promotions to help define, execute, and optimize promotional strategies that drive ridership growth, retention, and market performance across a global footprint.

This role is accountable for translating high-level promotional strategy into scalable, data-driven programs that balance customer growth, unit economics, and operational realities. The ideal candidate brings a blend of strategic judgment, analytical rigor, and operational discipline, with experience managing promotions at scale in a fast-moving, multi-market environment.

This is a remote position with a requirement for candidates to reside in the United States to maintain effective collaboration across teams.

What You'll Do:

  • Architecting a cohesive promotional strategy for Lime’s rapidly expanding global micro-mobility business

  • Designing promotional frameworks that account for customer segments, seasonality, geography, and local market dynamics

  • Translating strategic objectives into scalable promotional playbooks, rules, and guardrails

  • Adapting promotion strategies and structures to meet the unique needs of different countries, cities, or customer cohorts

  • Defining success metrics and KPIs for promotional programs, including lift, ROI, and impact on unit economics

  • Partnering closely with Analytics to evaluate promotional effectiveness using experimentation, cohort analysis, and post-mortems

  • Continuously optimizing promotional strategies based on data, customer behavior, and market feedback

  • Setting program-level goals and aligning them with the needs of key finance, operations, marketing, product, engineering, and pricing team stakeholders

  • Serving as a trusted advisor to senior stakeholders, providing clear recommendations backed by data

  • Helping set priorities and execution standards for promotions teams and cross-functional partners

  • Contributing to building scalable processes, documentation, and best practices as Lime continues to grow

About You:

  • Bachelor’s Degree in Economics, Marketing, Finance, or a related discipline

  • 7+ years of experience in promotions, pricing, finance, performance marketing, revenue management, or related fields

  • Proven track record designing and managing promotional programs with measurable business impact

  • Strong analytical mindset; comfort working with data to evaluate tradeoffs and ROI Experience collaborating cross-functionally in a fast-paced, matrixed organization Excellent communication skills and the ability to influence without authority

Preferred Experience:

  • Experience in marketplaces, mobility, consumer tech, or e-commerce industries

  • Familiarity with A/B test experimentation frameworks and data-driven decision-making Experience managing promotion budgets or P&Ls across multiple international markets

U.S. Based Position - What We Offer:

  • Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits.

  • Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.

  • Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.

  • Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.

  • Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.

The base salary range listed reflects what Lime reasonably expects to offer for this role, with the final base salary determined by objective factors such as the candidate’s location and relevant skills and experience. Depending on the position, the total compensation package may also include discretionary annual performance bonus opportunities and equity, subject to applicable plan terms and eligibility requirements.

Lime considers all qualified applicants for employment, including those with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and all other applicable federal, state, and local laws.

#LI-KJ1

#LI-Remote

If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email [email protected] for assistance.

Top Skills

A/B Test Experimentation Frameworks
Data Analysis
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The Company
HQ: San Francisco, CA
1,338 Employees
Year Founded: 2017

What We Do

We are on a mission to build a future where transportation is shared, affordable and carbon-free. As the global leader in micromobility, we partner with cities to provide a clean alternative to cars. Our fleet of electric bikes and scooters has powered more than 250 million rides in more than 200 cities across five continents replacing 60 million car rides. And this is just the beginning. Learn more at li.me

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