Senior Manager, Programmatic & Paid Search User Acquisition

PrizePicks is seeking a highly analytical and hands-on Senior Manager, Programmatic & Search to lead acquisition efforts across key performance channels including Apple Ads, Google Ads, and mobile programmatic platforms. This role will own both strategy and execution across a growing portfolio of mobile-first acquisition channels, helping drive new user growth efficiently and at scale.

You’ll manage multi-million dollar budgets across multiple platforms, working in close partnership with our SEO/ASO, Creative, Analytics, and Product teams, as well as external agency partners. We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.

• Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)
• Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
• Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team
• Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
• Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
• Mentor and manage one direct report while contributing to broader team-wide initiatives

• 6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic
• Experience owning a 7-figure+ annual performance budget
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
• Hands-on experience managing DSPs and programmatic partners utilizing various ad buy and optimization strategies including CPT, CPA/CAC, AEO, and ROAS 
• Understanding of creative best practices and creative ad types that can maximize performance on a per channel basis
• Familiarity with ASO/SEO strategy and how it connects to paid search performance
• Proficiency in performance analytics and tools (Tableau, AppsFlyer, etc.)
• Collaborative, curious, and highly organized — able to lead initiatives and operate independently in a fast-paced team
• Strong communication skills and experience presenting to executive stakeholders
• Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.