Senior Manager, Retail Media Networks

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
At SharkNinja, our purpose is simple: positively impact people's lives every day in every home around the world. We are a product design and technology company driven by relentless innovation, bold thinking, and a passion for solving consumer problems better than anyone else.
We are looking for a high-impact, results-oriented Senior Manager, Retail Media Networks to lead our strategy and execution across key retail media platforms including Target Roundel, Best Buy Ads, Kohl's Media Network, and Canadian Tire Retail Media (TRM). This role will sit at the center of brand, sales, and performance marketing - driving full-funnel retail media strategies that accelerate growth across some of our most critical accounts.
What You'll Do
Own & Accelerate Retail Media Strategy

• Develop and execute comprehensive full-funnel media strategies across Target Roundel, Best Buy Ads, Kohl's Media Network, and Canadian Tire TRM.

• Align media investments to new product launches, retail promotional calendars, category expansion initiatives, and annual sales objectives.

• Identify incremental growth opportunities through advanced audience targeting, seasonal programs, beta ad products, and data-driven experimentation.

• Manage and optimize a $30M+ annual retail media budget to maximize efficiency, ROAS, and sell-through.

Drive Performance & Accountability

• Own performance measurement across key KPIs including ROAS, CTR, CVR, share of voice, and incremental sales lift.

• Continuously optimize campaigns through A/B testing, creative insights, budget reallocation, and performance diagnostics.

• Translate complex media data into clear business recommendations and action plans.

• Ensure retail partners do not become operational bottlenecks - proactively driving clarity, alignment, and accountability to protect business outcomes.

Lead Cross-Functional Integration

• Partner closely with Account Management, Brand Marketing, Integrated Marketing, Social, Strategic Sales, Finance, and Analytics teams to ensure cohesive and strategically aligned media plans.

• Leverage SharkNinja's social and demand-generation engines to amplify retail media effectiveness.

• Collaborate with agency partners to oversee campaign setup, trafficking, pacing, optimization, and reporting.

• Serve as the retail media thought leader within the organization, elevating best practices and driving innovation.

Influence at Senior Levels

• Focused on Actionable results - Present strategic plans, performance readouts, and growth opportunities to senior internal stakeholders and external retail partners.

• Act as a success multiplier - ensuring retail media becomes a growth lever across categories and retailers, not just a cost center.

What You Bring

• 5+ years of experience in retail media, performance marketing, or digital media strategy.

• Deep expertise across retailer media networks (Target Roundel & Best Buy Ads preferred).

• Proven experience managing large-scale media budgets ($10M+).

• Strong analytical mindset with fluency in performance metrics and retail measurement frameworks.

• Experience working cross-functionally within a fast-paced, high-growth organization.

• Ability to operate with urgency, ownership, and accountability.

• Comfort navigating ambiguity and building structure where none exists.

• Exceptional communication skills with the ability to influence at senior levels.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$98,600-$151,300 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]