Senior Manager, Paid Social User Acquisition

About the Role
PrizePicks is seeking a highly analytical and hands-on Senior Manager, Paid Social User Acquisition to drive performance across key social platforms. This person will play a critical role in scaling our paid social acquisition efforts efficiently across Meta, TikTok, Snap, Reddit, and X. You’ll own strategy and execution, managing budgets, launching campaigns, testing audiences, and optimizing creative in close collaboration with our in-house and agency teams.

We're looking for someone with strong technical chops, a bias for action, and a deep understanding of how to drive growth in a mobile app environment.

• Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
• Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X.
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
• Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
• Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
• Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
• Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
• Mentor and manage one direct report while contributing to broader team-wide initiatives
  

• 6+ years of hands-on paid social experience managing performance-focused campaigns at scale
• Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
• Experience owning an annual performance budget over 8-figures
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
• Experience managing platforms based on different campaign optimization goals including CAC and ROAS
• Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
• Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis. 
• Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
• Experience working cross-functionally with creative, product, and analytics teams
• Strong written and verbal communication skills, including the ability to present to senior leadership
• Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.