Senior Manager, Paid Social and Digital Marketing

We are seeking a dynamic, results-oriented Senior Manager, Paid Social and Digital Marketing to join our marketing team. This individual will be responsible for leading the strategic planning, execution, and optimization of paid social and digital advertising platforms to enhance our brand awareness, increase DTC traffic, drive customer acquisition, and generate revenue growth. The ideal candidate has a strong background in digital marketing, particularly on paid social, and a proven track record of delivering measurable business outcomes. 

KEY RESPONSIBILITIES 

• Strategic Planning & Execution: Lead the development and execution of paid social and digital marketing strategies across multiple platforms (Facebook, Instagram, TikTok, TikTok Shop, Reddit, Google Ads, etc.) to maximize operational efficiency of the acquisition funnel 

• Campaign Management & Optimization: Oversee the end-to-end management of paid social campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance. Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends 

• Performance Analysis and Reporting: Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns. Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth 

• Cross-Department Collaboration: Work closely with key stakeholders from Affiliate & Influencer, Brand & Creative, Customer Insights, CRM & Retention, Finance, and Tech to ensure alignment on campaign goals, messaging, and optimization strategies 

• Budget Management: Manage a seven-figure paid social budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS 

ADDITIONAL RESPONSIBILITIES 

• TikTok Shop Revenue: Own sales targets for TikTok Shop; responsible for defining the strategy for TTS and building out the TikTok affiliate and creator program 

• Creator & Influencer: Collaborate with the Manager, Affiliate and Influencer to incorporate influencer assets, UGC, and whitelisting tactics in channel level campaign planning and budgeting 

• Industry Trends & Innovation: Stay up to date with the latest trends in social media advertising and digital marketing to keep campaigns innovative and competitive 

QUALIFICATIONS 

• 8+ of experience in paid social and digital marketing, with at least 4+ years responsible for specific revenue or sales goals 

• In-depth knowledge of paid social platforms (Facebook, Instagram, Reddit, and TikTok), Google Ads, and customer acquisition funnels; proven ability to efficiently scale a paid media strategy across multiple channels with a substantial marketing budget 

• Ability to analyze complex data, identify trends, and make strategic recommendations. Experience with A/B testing, conversion tracking, and reporting. Familiarity with analytics tools such as Google Analytics, BI tools, and MTAs 

• Excellent negotiation, relationship-building, and communication skills; excels as delivering well-structured, succinct deliverables (i.e. whitepapers, presentations, recommendations) for both peer-level and senior stakeholders 

• Self-starter who with a bias towards action who thrives in a fast-paced, collaborative environment; ability to quickly prioritize, execute, and pivot based on the needs of the business 

• Bachelor’s Degree in Marketing, Business, or related field (or equivalent professional experience) 

• Experience in e-commerce, DTC, or consumer goods industries