American Express Global Commercial Services (GCS) is a leading B2B solutions provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.
The Senior Manager, Organic Social Strategy, will lead the strategy, creative direction, and audience engagement approach for American Express Business social channels. This role is responsible for shaping a best-in-class B2B social presence that strengthens brand relevance, deepens engagement with business audiences, and supports enterprise marketing priorities. The ideal candidate is a strategic storyteller and marketer who can identify emerging opportunities, translate complex business priorities into compelling social-first narratives, and drive measurable impact across platforms including LinkedIn, Instagram, and Facebook.
Responsibilities- Define and lead the overarching social media strategy for Amex Business channels, aligned with enterprise brand, marketing, and business goals
- Lead the editorial strategy, content development, and execution of social-first storytelling that advances key Amex Business marketing and brand priorities
- Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences
Collaborate with cross-enterprise teams on channel planning and content amplification
- Lead agency partnerships across strategy, creative development, community management, and measurement to ensure high-quality execution and continuous optimization
- Define KPIs and measurement frameworks to evaluate channel and content performance, translating insights into actionable optimization strategies
- Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities
- Ensure all social content aligns with brand standards, compliance requirements, and reputational risk guidelines
- Manage one direct report, who supports social content development, execution, and measurement and lead their development
- 5+ years of relevant experience in marketing and/or content development
- Strong background in social, including experience working on brand and/or paid social
- Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats
- Experience developing compelling content strategies and deliverables for B2B, small business, or enterprise audiences preferred
- Strong analytical skills, with the ability to translate performance insights into actionable strategic recommendations
- Comfortable operating in ambiguity and building new processes, strategies, and approaches from the ground up
- Exceptional organizational and project leadership skills, with the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments
- Excellent written and verbal communication skills, including presentations to leadership
- Collaborative marketer with outstanding relationship skills and experience influencing and mobilizing cross-functional teams
- Strong people leader with a desire to add to team culture, colleague engagement, and development
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About UsAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- 5+ years of relevant experience in marketing and/or content development
- Strong background in social, including experience working on brand and/or paid social
- Understanding of platform best practices
- Experience developing compelling content strategies for B2B audiences preferred
- Strong analytical skills
- Exceptional organizational and project leadership skills
- Excellent written and verbal communication skills
- Collaborative marketer with outstanding relationship skills
- Strong people leader with a desire to add to team culture
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
