Drive Auto is seeking a collaborative, hands-on Senior Manager, Media & Technical Operations to lead the teams responsible for paid-media execution and technical support. This role is ideal for an experienced digital advertising leader who combines deep paid media expertise with strong operational judgment, people leadership, and a commitment to high-quality client delivery.
The Senior Manager will lead the Drive Auto Media and Tech Support Managers, providing direction, coaching, and accountability across both teams. This person will ensure campaigns and technical work are delivered accurately and efficiently; maintain strong support and service standards; and keep the organization prepared for changes across advertising platforms and emerging channels.
Key Responsibilities
Lead and coach the Drive Auto Media and Tech Support teams, fostering a collaborative, accountable, and high-performing culture.
Oversee the Drive Auto Media team’s execution of paid campaigns, including campaign builds, optimization practices, quality standards, testing, and performance analysis.
Provide subject matter expertise and leadership across Google Ads, Meta, TikTok, and other platforms, including emerging advertising platforms, ensuring teams remain current on meaningful platform changes, new capabilities, and evolving best practices.
Evaluate the operational impact of platform updates and new advertising products; determine when the team should test, adopt, document, or train on new capabilities.
Oversee the Tech Support team’s work across platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations.
Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes across the Tech Support function.
Partner closely with the Drive Auto Onboarding, Customer Support, and Account Management teams to deliver media campaigns, issue resolution, and platform deliverables on time and with accuracy.
Confidently represent Drive Auto in client-facing conversations, presenting recommendations clearly, making decisive calls when needed, and guiding stakeholders toward the solution that best serves the client and the business.
Collaborate with Sales, leadership, and other internal teams to align on operational needs, resolve escalations, and support a strong client experience.
Mentor and develop team members through regular feedback, coaching, recognition, and training opportunities.
Lead by example through professionalism, adaptability, sound judgment, and a commitment to continuous improvement.
Qualifications
5+ years of experience in digital advertising, paid media, automotive marketing, or automotive technology
2+ years of experience leading and developing a team
Hands-on experience building and optimizing paid search and paid social campaigns
Deep working knowledge of Google Ads, Meta Ads Manager; experience with TikTok and other digital advertising platforms
Experience overseeing campaign execution, optimization, QA, and performance analysis
Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations
Strong understanding of digital advertising platform changes, industry trends, and the ability to translate them into practical guidance for operational teams
Strong analytical and problem-solving skills, with the ability to identify operational issues and implement effective improvements
Demonstrated ability to balance established standards with thoughtful flexibility, using sound judgment to make client and business appropriate decisions
- Excellent communication, collaboration, and leadership skills, with the ability to work effectively across teams and levels of the organization
This position will report into the Lafayette, LA office on a hybrid schedule. Drive Auto is a data-driven marketing and technology company helping automotive dealerships reach in-market shoppers and achieve measurable growth. Our collaborative team combines proprietary data, innovative technology, and digital marketing expertise to shape the future of automotive advertising.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
Skills Required
- 5+ years of experience in digital advertising, paid media, automotive marketing, or automotive technology
- 2+ years of experience leading and developing a team
- Hands-on experience building and optimizing paid search and paid social campaigns
- Deep working knowledge of Google Ads and Meta Ads Manager
- Experience with TikTok and other digital advertising platforms
- Experience overseeing campaign execution, optimization, quality assurance, and performance analysis
- Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations
- Strong understanding of digital advertising platform changes and industry trends
- Ability to translate platform and industry changes into practical guidance for operational teams
- Strong analytical and problem-solving skills
- Ability to identify operational issues and implement effective improvements
- Ability to balance established standards with thoughtful flexibility and sound judgment
- Excellent communication, collaboration, and leadership skills
- Ability to work effectively across teams and organizational levels
Sinclair Broadcast Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sinclair Broadcast Group and has not been reviewed or approved by Sinclair Broadcast Group.
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Healthcare Strength — Health, dental, vision, mental health support, telehealth, and employer-paid life and long-term disability are described as broad and solid. Feedback suggests coverage starts relatively early for full-time employees and provides strong baseline security.
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Retirement Support — A 401(k) with company match and an Employee Stock Purchase Plan are part of the standard package. Feedback suggests these programs contribute meaningful long-term financial support.
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Leave & Time Off Breadth — Paid time off, parental leave, holidays, sick leave, and personal days are outlined as part of the offering. Job postings indicate a structured PTO allotment that appears reasonable for a large employer.
Sinclair Broadcast Group Insights
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
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