The Role
The Head of Media Relations role will develop and implement a comprehensive media strategy to achieve targeted top tier earned media coverage as well as ensuring Rackspace Technology is in the top 3 positions for Share of Voice across our strategic priorities. Reporting directly to the Chief Marketing Officer, this role manages our global PR agency partners and the media relations budget, ensuring an investment mix that supports our strategy. A successful candidate will proactively and collaboratively work with key stakeholders across the business to develop high-impact press announcements and outreach strategies as well as communicate results. This role requires expertise in media relations, crisis communication, community outreach, and digital strategy to effectively communicate our value in the cloud and IT managed services industries.
Key Responsibilities
- Media Relations: Establish and maintain positive relationships with key journalists, media outlets and industry influencers to secure impactful coverage aligned with organizational goals.
- Strategic Narrative Development: Craft and refine compelling narratives that support brand positioning and communicate business priorities clearly and effectively.
- Executive Communications: Partner with senior leaders to elevate executive visibility through thought leadership opportunities, speaking engagements, authored content, and social media positioning.
- Integrated Communications Planning: Collaborate closely with teams across Business Units, marketing, product, Investor Relations and HR to develop a strategic media relations plan and ensure consistency and alignment of messaging across all channels.
- Content Development: Author and edit a range of communications materials, including press releases, media statements, messaging documents, executive talking points and blog posts.
- Issues & Reputation Management: Support crisis and issues communication efforts with strategic counsel and appropriate messaging to mitigate risk and protect the company’s reputation.
- Performance Analysis: Monitor, measure, and report on media coverage and communication campaign efficiency, using insights to optimize future initiatives.
Qualifications
- 10 years minimum of experience in public relations and/or corporate communications preferably within a $1B+ annual revenue, complex or matrixed organization
- Experience in B2B technology and/or IT professional services
- Proven success in securing high-quality media coverage and building strong relationships with external customers
- Excellent written and verbal communication skills, with the ability to translate complex topics into accessible, engaging content
- Demonstrated ability to work cross-functionally and influence customers at all levels of the organization
- Strong attention to detail and the ability to manage multiple priorities and stakeholders in a dynamic environment
- Familiarity with communications and media monitoring tools such as Cision, Meltwater, or equivalent
- Background in brand storytelling, content marketing, or strategic communications planning
- Ability to develop executive-level presentations and show impact to the business
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About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world’s leading technologies — across applications, data and security — to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we’re all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.
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The Company
What We Do
At Rackspace Technology, we accelerate the value of the cloud during every phase of digital transformation. By managing apps, data, security and multiple clouds, we are the best choice to help customers get to the cloud, innovate with new technologies and maximize their IT investments. As a recognized Gartner Magic Quadrant leader, we are uniquely positioned to close the gap between the complex reality of today and the promise of tomorrow. Passionate about customer success, we provide unbiased expertise, based on proven results, across all the leading technologies. And across every interaction worldwide, we deliver Fanatical Experience TM — the best customer service experience in the industry. Rackspace has been honored by Fortune, Forbes, Glassdoor and others as one of the best places to work.
