Senior Manager, Marketing

Posted 4 Days Ago
Hiring Remotely in MA
Remote
120K-180K Annually
Senior level
Healthtech • Pharmaceutical • Manufacturing
The Role
The Senior Manager, Marketing will lead the execution of various marketing campaigns to enhance Resilience's brand reputation and generate leads. This role involves collaboration with various internal and external partners to create content and deploy marketing programs across multiple channels. Responsibilities include managing a budget, developing marketing strategies, overseeing vendor work, and engaging with the media and industry publications.
Summary Generated by Built In

A career at Resilience is more than just a job – it’s an opportunity to change the future.

Resilience is a technology-focused biomanufacturing company that’s changing the way medicine is made. We’re building a sustainable network of high-tech, end-to-end manufacturing solutions to better withstand disruptive events, serve scientific discovery, and reach those in need. 

For more information, please visit www.resilience.com

Position Summary:

Resilience is looking for a Senior Manager, Marketing to support the marketing team in leading strategy and execution of a range of campaigns and marketing efforts to strengthen the brand reputation, awareness, and lead generation for the organization.

The marketing team at Resilience oversees external marketing communication and engagement, thought leadership, brand design, messaging and industry reputation. The Senior Marketing, Manager is responsible for creating and executing marketing campaigns that maintain a consistent brand story across key modalities: Cell and Gene Therapy, Nucleic Acids, Biologics and Vaccines. He/she works with a variety of internal and external partners to create and deploy marketing programs across multiple channels including publications, advertising, sales collateral, promotions, mailings, conferences and presentations. This position also works closely with commercial development and internal franchises to translate the technical capabilities and differentiators to the market through creative design and execution. Marketing projects will support the strategic initiatives of Resilience’s individual franchises and corporate strategy.

This role requires someone who can work seamlessly across different functions and franchises, to translate complex scientific knowledge into engaging content, while ensuring proper brand standards are maintained. They will work with various functions across the organization, including customer experience, digital, human resources, commercial franchise units, government affairs, finance and commercial development. The Senior Marketing, Manager will manage a marketing budget as part of his/her multi-channel marketing projects and must be able to manage multiple projects at a time as well as pivot quickly as circumstances require.

This position is remote, although traveling to visit our sites across the US as well as to conferences and events to support on-the-ground communications efforts will be necessary, up to 25 percent.

Position Responsibilities:

  • Develop and execute marketing campaigns and strategies to meet company needs and desired engagement across addressable markets

  • Create, implement and/or oversee campaigns that effectively communicate company capabilities and promote the company across various mediums such as brochures and other collateral, fact sheets, presentation slide decks and webinars

  • Prepares budget, yearly schedule and performance assessments for future conferences, advertising, media engagement and thought leadership, digital promotions, webinars, and campaigns related to his/her franchises

  • Oversees work of any vendors responsible for design, layout, and construction of exhibits and display graphics while also bringing the vision of the brand into marketing initiatives

  • Develop a strategic content plan to ensure timely delivery of key messages including story mining and content to both internal and external audiences; serves as a key content contributor responsible for writing/editing and distributing thought leadership content for his/her franchises

  • Create and assess content performance metrics and adapt communication approach based on results

  • Assist with internal and external events, including conferences, open houses, site events and employee celebration events as needed

  • Develop and maintain positive professional relationships with various members of the media and industry publications

  • Participates in and provides timely edits and approvals of materials for key opinion leaders or subject matter experts within Resilience that may present at conferences, tradeshows, and meetings

  • Performs other related duties as assigned

Minimum Qualifications:

  • Ability to learn and understand technical and digital capabilities and translate features and benefits into comprehensive offerings for the business

  • Excellent verbal, written and interpersonal communication skills, with a passion for translating complex science into relatable content

  • Experience in modern and digital marketing across paid, earned, shared, and owned content

  • Demonstrated ability to handle multiple projects in a demanding, deadline-oriented environment, while maintaining attention to detail

  • Proficient in Microsoft Office applications and marketing automation tools

  • Demonstrated track record in social media marketing; knowledge of biopharma/biomanufacturing industries

  • Ability to navigate ambiguity and make decisions with incomplete information


Preferred Qualifications:

  • Bachelor’s degree in marketing, writing, communications, business or science-oriented field

  • Established contacts in media, advertising and tradeshows in the CDMO industry

  • Strong portfolio of past marketing campaigns including paid ads and SEO writing


This position may also include the following conditions:

  • This position is remote and travel may be required, up to 25%.


The items described here are representative of those that must be met successfully to perform the essential functions of this job.

Resilience is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, physical or mental disability, genetic information, or characteristic, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Requests for reasonable accommodation can be made at any stage of the recruitment process.

Resilience offers employees a robust total rewards program including equity, an annual cash bonus program, a 401(k) plan with a generous company match and our benefits package which is thoughtfully designed to support our employees with great healthcare (including medical, dental and vision), family building benefits, life and disability insurance, flexible time off, paid holidays, other paid leaves of absence, tuition reimbursement and support for caregiving needs. Our target base pay hiring range for this position is $120,000.00 - $180,000.00 per year. Actual base pay is dependent upon a number of factors, including but not limited to, the candidate’s geographical location, relevant experience, qualifications, skills and knowledge. Excited about Resilience and the biomanufacturing revolution? We encourage you to apply and start a conversation with one of our recruiters.

The Company
Boston, Massachusetts
1,597 Employees
On-site Workplace
Year Founded: 2020

What We Do

Resilience (National Resilience, Inc.) is a first-of-its-kind manufacturing and technology company dedicated to broadening access to complex medicines and protecting biopharmaceutical supply chains against disruption. Founded in 2020, the company is building a sustainable network of high-tech, end-to-end manufacturing solutions to ensure the medicines of today and tomorrow can be made quickly, safely, and at scale

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