Senior Manager, Marketing Strategy - Talent Brand & Marketing

Center 3 (19075), United States of America, McLean, Virginia
Senior Manager, Marketing Strategy - Talent Brand & Marketing
The Talent Brand & Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking-and the communities around us-for good.
We're looking for an experienced Senior Manager of Marketing Strategy who will lead the development and delivery of strategic marketing plans, talent research and market intelligence in alignment with priority business objectives.
You'll lead a team in partnering with talent acquisition leaders and business stakeholders to understand and shape strategic direction, craft new marketing initiatives to help deliver critical outcomes and results, communicate new campaign launches and updates, and help partners understand the performance and impact of our integrated campaigns. You'll use business insights to inform your team's external research agendas and market analysis, influencing strategic business decisions by proactively sharing talent trends and market assessments.
As a leader on the Talent Brand & Marketing team, you'll balance big-picture, strategic thinking with day-to-day collaboration with peers, partners and senior leaders. You'll play a critical role as a trusted marketing advisor, thought partner and team member.
About You
You understand the power of great branding-its ability to influence behavior, change perception, and build reputation. You're an expert across a variety of marketing channels and tactics. You know how to build data-backed marketing strategies that drive results. You excel at building relationships with partners and working collaboratively toward common goals. And, you thrive in spaces where you're empowered to shape what's new and next, while solving meaningful problems.
Key responsibilities:

• Translate business objectives, audience insights, and market trends into cohesive go-to-market strategies
• Leverage expertise across a variety of marketing channels and tactics to build data-backed marketing strategies that drive brand associations, generate leads, nurture prospects and drive results throughout the audience journey
• Build effective relationships with peers, partners and leaders and work collaboratively toward common goals and priorities.
• Serve as a trusted advisor and thought partner, helping to drive forward business decisions, deliver key results and lead an engaged, high-performing team
• Use business insights to inform external research plans and market analysis that influence team strategies and business direction
• Bring intent to action by gaining buy-in, building coalitions of diverse sets of resources to deliver, monitoring/reporting back on progress, and, at times, acting as proxy for key stakeholders
• Facilitate defining business priorities and drive goal setting efforts for the team, inclusive of cascading information through the organization, managing artifacts, and coordination of regular business reviews of key investments and initiatives
• Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, meeting deadlines, and gathering input from and driving visibility across a variety of stakeholders
• Quickly and thoughtfully respond to evolving business needs and new leader / associate insights, shifting strategies, roadmaps, and tactics as appropriate
• Utilize data, feedback and metrics to identify areas of opportunity and work with team and partner groups to continuously improve

You'll love your job if:

• You're a creative problem solver with the ability to connect teams, workstreams, and ideas
• You've demonstrated the ability to influence strategy and project direction (up to VP+, to peers, to more junior team members)
• You're able to to flex, iterate and prioritize work while balancing multiple initiatives at once
• You seek to understand. Balancing context and business needs when making decisions
• You're a great storyteller. You can simplify the complex with your strong written and verbal communication skills, and you're ability to tell a compelling, data-driven story through decks, presentations, status reports and more
• Your results-focused mindset helps you drive work forward in gray space with a key focus on quality
• You're a team player who approaches assignments from a customer-centric perspective, while also understanding higher-level business and objectives
• You're an influential relationship builder excited about collaborating with clients and cross-functional teams
• You're passionate about your work, developing and coaching a team and making an impact on the audiences you serve

Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 7 years of experience in marketing strategy, with a marketing agency, or in a business management role or a combination
• At least 3 years of People Management experience

Preferred Qualifications:

• 5+ years of experience in account management
• 5+ years of experience leading highly-functioning teams
• 5+ years of experience leading brand strategy and/or marketing planning
• Prior Consumer Marketing Brand Activation experience
• Experience with Agile methodologies

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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