Our mission is to open the door to the life-changing impact of education and help make education accessible for all. As a nimble growth stage start-up, we've emerged as the leading online education platform helping over 30 million learners and educators each month. Study.com has earned numerous awards and it has been recognized as one of the most transformational companies in EdTech, living up to our commitment to all learners: Breakthroughs Start Here. From students and educators in over 9,000 school districts that use Study.com, to working adults striving to complete their college degree or gain professional certifications, we empower them to reach their full potential. Our product is our impact! Across our college programs alone we have saved students over $200M in tuition and enabled tens of thousands to become nurses, teachers, accountants and more. Additionally, as part of our mission we’ve donated over $27 million across social impact programs to learners and educators.
Building upon our expansive SEO footprint, the Senior Manager, Marketing (Owned Media YouTube, TikTok) will be responsible for developing a shelf-space strategy that will rank Study.com content in multiple areas on the SERP. This strategy will include videos and social media content on Study.com owned channels as well as partner channels, such as ambassadors and influencers. This strategic leader will manage individuals that will create or work with partners to create innovative content strategies and social media campaigns that will drive Study.com membership and multi-million-dollar revenue streams.
This role is based in our Mountain View, CA office and is hybrid in office Mondays, Wednesdays, and Thursdays.
What You'll Do:
- Develop and execute a comprehensive content strategy using SEO keyword research, social media best practices that will rank in the SERP and drive downstream demand.
- Oversee a team that will be responsible for the creation, distribution and publishing of content across Study.com branded channels and Ambassador partner channels.
- Create unique campaigns and strategies that will target prospective Study.com customers at multiple stages of the buying journey.
- Support ambassador team with identifying, recruiting and onboarding influencers and partners that have social media audiences that align to the Study.com customer base.
- Forecast and execute a plan that will achieve multi-million- dollar revenue targets through ambassador and influencer referrals.
- Scale Study.com YouTube presence across dozens of segment-specific channels that are focused on enhancing brand visibility and engaging with our audience through compelling video content.
- Create unique content strategies and social media campaigns that empower ambassadors and influencers to effectively promote Study.com and drive customer referrals.
- Analyze program performance, leveraging data to optimize strategies and achieve ambitious revenue targets.
- Maintain a consistent pulse on Study.con’s core markets, influencer marketing best practices, and social media trends.
- Collaborate with cross-functional teams, including content, creative, and business intelligence, to ensure cohesive campaigns and messaging across all channels.
- Negotiate and manage contracts and compensation structures for influencers and ambassadors.
- Provide regular reporting to stakeholders on partnership outcomes, learnings, and recommendations for ongoing improvement.
What You'll Bring to the Role:
- 10+ years of experience in ambassador/influencer marketing, or scaled YouTube management, with a proven track record of leading multi-million-dollar initiatives.
- Demonstrated leadership skills with experience managing and inspiring teams.
- Strong analytical abilities and experience with performance metrics, data analysis, and ROI calculations.
- Excellent communication and negotiation skills, with the ability to build and maintain relationships with key influencers and industry stakeholders.
- Innovative and creative thinker with a passion for developing unique and compelling marketing strategies.
- Up-to-date with the latest trends in social media, content marketing, and influencer engagement.
- Results-oriented mindset with a focus on achieving revenue goals and driving business growth.
The salary range for this position is $130,000 - $160,000 per year. Pay and is dependent upon factors including skills, work experience, business needs, and market demands.
At Study.com, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:
- Inc. Best Place to Work
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
- San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work
Study.com provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.
Study.com complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.
Top Skills
What We Do
Study.com was founded by Adrián Ridner and Ben Wilson to open the door to the life-changing impact of Education for all. Today, Study.com is the leading online learning platform helping over 30 million learners and educators on Study.com each month break through.
Our mission is rooted in the belief that information is the ultimate equalizer, and education is key to upward mobility. Study.com helps learners of all ages excel academically and close skills gaps. Every minute two learners enrolls in a course on Study.com and our College Accelerator solution, has collectively saved students over $200 million in college tuition.
At Study.com, you’ll join a team making a big impact in a cross-functional, collaborative environment where team members wear different hats and regularly interact with senior leadership. We get things done and move quickly.
As a member of the Study.com team, you’ll empower millions of learners to achieve their education and career goals. You’ll also be part of a company dedicated to contributing to society. Study.com has donated over $25 million in-kind value across social impact programs, including Working Scholars and Keys to the Classroom, matching employee contributions to non-profit organizations, student scholarships and supporting schools and districts during the pandemic.
Study.com’s team members, together with our Study Studio network of instructors, subject matter experts, video animators, and editors, have developed over 2 million learning materials on our platform. This includes micro-lessons, videos, flashcards, lesson plans, worksheets and more, fueling tens of millions hours of learning engagement a year.
Study.com’s work and company culture have been recognized by:
- Inc. Best Place to Work
- FastCompany Most Innovative Company
- Fortune Great Places to Work – Best Workplaces in the Bay Area
- Golden Bridge Awards – Gold Winner Social Responsibility
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