Senior Manager Marketing Operations

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Job Description

As a valued leader on our team, you will play a role in bringing structure, velocity and accountability to how marketing work gets prioritized, executed and measured.   You will implement marketing operations strategy aligned to enterprise growth objectives with a focus on project prioritization, process governance and cross-functional alignment.

You may engage with our partners to understand business needs and priorities and manage the team responsible for delivering those outcomes.

You will recommend and manage efforts related to the implementation of process improvements to increase value to our partners, as well as identify and resolve problems, process exceptions, and risks.

THE IMPACT YOU WILL MAKE

The Senior Manager Marketing Operations role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Oversee strategy, execution, and optimization of marketing processes to drive efficiency and results, managing the delivery of multi-channel marketing campaigns and cross-functional projects.

• Optimizing workflows, analyzing performance, leading teams, and supporting strategic planning.

• Establish governance standards that bring transparency and consistency to how marketing work is requested approved, prioritized and delivered across the organization.

• Lead marketing operations project management team.

• Advise senior leaders on project progress, resource capacity, and best practices.

• Manage capacity planning for the division and report on the impact of activities.

• Embed AI into core work-management and governance processes (intake, routing, approvals, and status reporting) to reduce manual effort, improve cycle time, and increase throughput and quality.

• Deliver monthly/quarterly marketing operations reviews with actionable insights for leadership, identifying and recommending process improvements

• Develop AI-enabled operational insights (dashboards, automated summaries, and exception/risk flags) that proactively surface bottlenecks, risks, and optimization opportunities for leadership.

• Champion change management as new tools, process and governance models are introduced across the marketing organization.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 6 years of progressive experience in marketing operations, marketing program management, or a related operations or strategy role supporting complex, cross‑functional marketing initiatives.

• Hands-on experience with marketing work management platforms, including Adobe Workfront, to manage intake, prioritization, workflow governance, and delivery of marketing work.

• Proven ability to evaluate, document, and optimize processes, identify inefficiencies, and implement scalable improvements that increase operational efficiency and customer value.

• Strong change management experience, with a demonstrated track record of driving adoption of new tools, processes, and governance models across diverse stakeholder groups.

• Exceptional communication skills, including the ability to translate complex operational data into clear, actionable insights for senior and executive-level audiences.

• Demonstrated ability to influence and advise senior leaders, including recommending adjustments to priorities, timelines, and resource allocation based on capacity, risk, and financial considerations.

• Strategic, systems-oriented thinker with the ability to anticipate future workload demands, identify process bottlenecks, and proactively recommend solutions.

• Experience synthesizing performance, capacity, and operational data into concise, leadership-ready reporting on project status, utilization, and impact.

• Demonstrated people leadership experience, including coaching, developing, and managing high-performing teams in a fast-paced environment.

• Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Desired Experiences

• Bachelor’s degree or relevant professional experience.

• Experience supporting enterprise-scale, multi-channel marketing organizations, including exposure to complex governance models and cross-functional stakeholder management.

• Prior experience leading or maturing a marketing operations or project management function, including intake governance, capacity planning, and operational reporting.

• Familiarity with marketing performance measurement frameworks and operational KPIs used to assess effectiveness, throughput, and organizational efficiency.

Marketing – Marketing Operations – Senior Manager

Target Pay Range: $141,000 - $184,000 a year

Qualifications

Education:

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For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.

Requisition compensation:

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