Senior Manager of Marketing Operations

What you’ll be doing:

• The Senior Marketing Operations Manager plays a critical role in enabling a high-performing, data-driven marketing organization. Reporting to the Vice President of Marketing, this role is responsible for building and operating the systems, processes, and insights that support predictable pipeline growth, operational efficiency, and measurable ROI across all marketing programs.
• You’ll work hand-in-hand with Marketing, Sales, RevOps, and Finance to bridge strategy and real-world action. This collaboration will help make sure marketing campaigns kick off smoothly, results are measured properly, and findings are used to keep improving over time.
• This is a hands-on, high-impact role ideal for someone who thrives at the intersection of process, technology, and performance and is ready to grow.
Project Management, Workflow & Process
• Implement and manage project management processes that ensure marketing programs launch on time and on budget.
• Ensure alignment and consistency across demand generation, brand, product marketing, and creative teams.
• Manage campaign workflows, including timelines, dependencies, and handoffs between teams.
• Partner closely with SalesOps and RevOps on pipeline reporting and process alignment 
CRM, Marketing and Campaign Operations 
• Manage day-to-day CRM and marketing automation operations, including workflows, SLAs and reporting across all lifecycle stages.
• Own lead and account scoring strategies, segmentation, acquisition, and routing processes in partnership with Sales and SDR teams.
• Optimize lead management processes and enforce funnel tracking and data standards across systems.
• Help maintain data quality, compliance, and reporting standards across systems while delivering dashboards, reporting, and insights that inform decision-making and optimization.
• Support and optimize the marketing technology ecosystem in partnership with Sales Operations and IT, including (but not limited to) MAP, CRM integrations, ABM platforms, email management, attribution, and data enrichment tools.
• Partner with third-party agencies to manage and optimize the company website and organic growth programs.
• Collaborate with marketing peers and cross-functional stakeholders to deliver insights across web performance, digital media, PR, events, industry trends, and other marketing initiatives. 
Performance Reporting and Governance
• Deliver clear, actionable insights into marketing performance to stakeholders across Marketing, Sales, Customer Engagement, and Finance to ensure alignment of data-driven go-to-market strategy.
• Prepare performance reporting and insights for marketing leadership and key stakeholders.
• Drive process alignment across Sales and Marketing, including lead management, revenue performance reporting, and system integrity.
• Support marketing compliance processes, including procurement workflows and vendor onboarding.
• Work with Legal and Finance to ensure marketing operations adhere to all applicable policies, compliance standards, and workflows.
Budget Management
• Support the marketing budget tracking and forecasting in partnership with Marketing leadership and finance.
• Partner with Finance and Accounts Payable to ensure accurate budget allocation, forecasting discipline, and alignment with company-wide financial standards.
• Maintain real-time visibility into budget status through regular reviews, variance analysis, and reconciliation.
• Manage expense tracking, reporting, and reconciliation for marketing programs.

What we look for in you:

• 6+ years of experience in Marketing Operations within B2B enterprise or SaaS environments.
• Expert-level understanding of CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• Strong experience with workflow and project management systems (e.g., Asana, Monday.com).
• Demonstrated use of AI, automation, or analytics in marketing or revenue operations.
• Strong experience working within marketing technology ecosystems, including CRM, web analytics, lead routing, ABM, attribution, and personalization platforms.
• Demonstrated success supporting data-driven marketing planning, reporting, and optimization.
• Experience developing, executing, and measuring lead generation programs for B2B audiences.
• Excellent written and verbal communication skills, with the ability to present insights to executive audiences.