The Role
Lead marketing operations data strategy and a team to ensure customer and prospect data completeness, enrichment, identity resolution, segmentation, governance, and activation across HubSpot, CDP, and the MarTech stack.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
This role sits at the center of how Daxko's go-to-market engine runs. As Senior Manager, Marketing Operations, you own the quality, completeness, and activation-readiness of our customer and prospect data — the foundation everything else is built on. You'll design the architecture, lead a team of specialists, and make sure the data flowing into our campaigns, segments, and ABM programs is accurate, enriched, and ready to act on.
What you'll do
- Own data enrichment end-to-end: tool selection, provider management, AI-assisted workflows, and the roadmap for maintaining best-in-class data completeness across the database
- Engineer multi-source enrichment pipelines through Snowflake and Databricks into CDP activation layers, translating pipeline goals into clear data requirements and audience intelligence at scale
- Design and enforce governance standards across field ownership, enrichment source hierarchy, freshness SLAs, and tagging conventions; maintain data dictionaries that serve as the team's source of truth
- Own identity resolution logic, including merge rules, deduplication standards, and record governance, and define the field-level segmentation and trigger criteria that make HubSpot and CDP data immediately activation-ready
- Lead structured experimentation across enrichment sources, segmentation logic, and trigger criteria to improve downstream conversion; evaluate and sunset tools that no longer serve the stack
- Partner with demand gen, martech, and ops stakeholders to align data strategy with pipeline goals, ensuring the stack operates as a connected, high-performing system
- Lead and develop a team of individual contributors: set clear goals, run regular 1:1s, support growth, and hold a high execution standard on QA, documentation, and data accuracy
What you'll bring
- 5+ years in marketing operations in a B2B SaaS environment
- Expert-level HubSpot experience with direct ownership of database quality, enrichment programs, and MAP data architecture
- Deep, hands-on experience with B2B enrichment platforms and data providers, including multi-source layering and field-level enrichment decisions
- Proven ability to design segmentation and trigger logic from the ground up, translating ICP and campaign criteria into scalable rules in HubSpot
- Experience building AI-assisted enrichment workflows, with sound judgment on output quality, failure modes, and when human review is required
- Working knowledge of how data moves through a B2B MarTech stack, from enrichment provider into CRM through to campaign activation
- Bachelor's degree in business, marketing, or equivalent relevant experience
Nice to have
- Working knowledge of SQL for data validation and enrichment logic review
- Experience with CDP concepts and how enriched data connects to triggered campaign infrastructure
- Familiarity with ABM platforms, intent data tools, or AI-powered marketing automation
- HubSpot, Salesforce, or Google Analytics certifications
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.
Some of our favorites include:
🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities
#LI-Hybrid
Skills Required
- 5+ years in marketing operations in a B2B SaaS environment
- Expert-level HubSpot experience with ownership of database quality, enrichment programs, and MAP data architecture
- Deep, hands-on experience with B2B enrichment platforms and data providers, including multi-source layering and field-level enrichment decisions
- Proven ability to design segmentation and trigger logic and translate ICP and campaign criteria into scalable rules in HubSpot
- Experience building AI-assisted enrichment workflows with judgment on output quality and human review needs
- Working knowledge of data movement through a B2B MarTech stack from enrichment provider into CRM and campaign activation
- Bachelor's degree in business, marketing, or equivalent relevant experience
- Working knowledge of SQL for data validation and enrichment logic review
- Experience with CDP concepts and how enriched data connects to triggered campaign infrastructure
- Familiarity with ABM platforms, intent data tools, or AI-powered marketing automation
- HubSpot, Salesforce, or Google Analytics certifications
Daxko Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.
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Leave & Time Off Breadth — Unlimited PTO, paid holidays, and paid parental leave are prominently offered, and feedback suggests time-off policies are broadly accessible. Volunteering days further support taking time when needed.
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Flexible Benefits — Remote/hybrid options and flexible hours are emphasized as core perks. Feedback suggests many value the ability to work flexibly across locations and schedules.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with an Employee Assistance Program. Fitness and wellness supports complement the core health plans.
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The Company
What We Do
Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.
Why Work With Us
At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.
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