【業務内容】
25%：Long range marketing plan
•Take ownership of aligning all channel marketing teams to develop the 5 year, long range marketing plan incorporating the Consumer, Competitor and Market analysis.
•Provide strategics oversight with the Integrated Marketing Manager and Specialist with the local creative development and implementation work across all physical and digital channels.
20%：Support the long term growth of HOKA Commercial teams
•Support the Channel Marketing manager, who acts as the day-to-day contact for the JP ecommerce and retail teams for aligning and integrating seasonal plans.
Own the development of a 360 support plan for Wholesale channel in partnership with FER team.
20%：Grow the impact of third-party endorsement
•Help JP Sports Marketing team with development of their long range vision, build key actions items and work with Global Sports Marketing to enhance the cross-regional collaboration
•Encourage PR team to develop and deepen relationships with key influencers, media and opinion leaders.
20%：Cross Functional Teamwork and Leadership
•Serve as the key liaison between the Japan team and the Global Marketing teams.
•Establish and develop aligned partnerships with cross-functional teams: DTC, Sales, Integrated planning, Finance, Operations, Merchandising.
•Partner with Leadership team of Sales and DTC to align on targets to execute the seasonal plans & tie back to marketing strategies.
•Influence behavior and opinion of others using pertinent data and applying logic to gain consensus.
15%：Lead, guide and grow HOKA Japan Brand merchandising team:
•Lead by example, provides guidance coaching and training to the marketing team, possesses a thorough knowledge of all the roles and responsibilities.
•Provide direction through focusing and clearly communicating the priorities of managing multiple seasons.
•Effectively manage and supports the career development of direct reports and the entire team, to ensure job satisfaction and future talent development.
※副業禁止
【Education/ Experience】
• Bachelor’s degree
• 10+ years’ experience in a related role overseeing a diverse team with responsibilities across digital marketing, paid media, social media management etc.
• Sports/Outdoor/Fashion apparel or footwear industry experience is highly desirable, though not mandatory
• Experience with project management
• Experience operating effectively across cross functional teams including people overseas
• Experience working with various project management tools and communications tools preferred
【Skills/Competencies】
• Love for running is a must
• Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally
• Able to find solutions to complex or ambiguous problems
• Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities.
• Highly intelligent, self-directing and self-confident leader
• Innovative manager with people & processes
• Strong interpersonal skills with ability to navigate internal organization
• Ability to use independent judgment in performing all duties of the position
All leaders at Deckers Brands must be able to demonstrate our leadership behaviors –
• Come As You Are
• Better Together
• Commit To Create
Top Skills
What We Do
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.
