Senior Manager, Marketing Enablement

Posted 18 Days Ago
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Sydney, New South Wales, AUS
In-Office
Senior level
Fintech • Software • Financial Services
The Role
Lead HUB24’s marketing enablement function by evolving operating models, optimizing marketing and communications processes, managing the MarTech ecosystem, and implementing AI and automation strategies. The role establishes performance metrics and reporting, drives cross-functional change adoption, and builds team capability in marketing operations, AI, and process excellence.
Summary Generated by Built In

About HUB24


At HUB24, we’re rethinking the way wealth management works, combining platform, technology and data to create better outcomes for financial professionals and their clients.


Our purpose is simple:  Empower better financial futures, together.


What sets us apart is how we work. We back bold thinking, move with pace, and turn ideas into action. You’ll have the opportunity to make a real impact across your team, the business, and for the clients we support every day.


HUB24 Limited is an ASX-listed company (ASX: HUB) and part of the ASX100. We have over 1,100 employees across Australia, with offices in Sydney, Melbourne, Brisbane, Perth and the Gold Coast. 


Why you’ll enjoy working here


We create an environment where you can do your best work and see the impact of it.

  • Work with smart, collaborative people who get things done.
  • Your ideas won’t sit in a backlog, they’ll be heard, tested and actioned.
  • Grow your career your way, with support to learn, stretch and explore new opportunities.

We also offer benefits to support you inside and outside of work:

  • Genuinely flexible and hybrid ways of working.
  • Employee Share Scheme.
  • Additional leave and wellbeing support.
  • Enhanced parental leave and support through different life stages.
  • Everyday benefits, including discounts and financial wellbeing support.

Why this is an exciting opportunity


We're looking for a Senior Manager, Marketing Enablement to join HUB24 in a newly elevated role that will commence in January 2027. You'll play a key role in shaping how our Marketing & Communications function operates, helping to build a scalable, data-driven and AI-enabled operating model that supports the future of the business.
This is a unique opportunity for a commercially minded marketing operations leader who enjoys bringing structure to complexity, optimising processes and leveraging technology to improve performance. Partnering closely with senior stakeholders across Marketing, Sales, Technology and Data, you'll lead initiatives that streamline ways of working, enhance the martech ecosystem, embed AI and automation, and drive greater operational effectiveness across the function.
If you're passionate about process excellence, emerging technologies and helping teams work smarter, not harder, this role offers the chance to make a significant impact across one of Australia's leading wealth-technology businesses.

What you’ll be doing


  • Lead the evolution of HUB24's marketing operating model, governance frameworks and ways of working.
  • Map, redesign and optimise end-to-end marketing and communications processes to improve efficiency, scalability and business outcomes.
  • Drive continuous improvement initiatives that enhance productivity, collaboration and operational effectiveness.
  • Own and optimise the marketing technology ecosystem, ensuring tools and platforms deliver maximum value.
  • Develop and implement AI and automation strategies that improve workflow efficiency and accelerate delivery.
  • Establish meaningful performance metrics, dashboards and reporting frameworks to support data-driven decision making.
  • Partner with stakeholders across the business to drive change adoption and embed new ways of working.
  • Build capability across the Marketing & Communications team in marketing operations, AI and process excellence.

What you bring


You don’t need to tick every box, but experience in the below will set you up for success.


Experience & Skills


  • Extensive experience in marketing operations, business transformation or operational excellence, ideally within a technology, SaaS or high-growth environment.
  • Proven track record designing and implementing scalable operating models, processes and governance frameworks.
  • Strong experience with marketing technology platforms, automation tools and data-driven decision making.
  • Demonstrated success embedding AI solutions and driving organisational adoption of new technologies.
  • Ability to influence senior stakeholders and lead complex change initiatives across multiple teams.
  • A naturally curious, technology-minded and commercially focused approach to problem solving.
  • Highly organised, process-driven and passionate about identifying opportunities to improve efficiency.
  • Self-starter mentality with the ability to work autonomously while bringing others on the journey.

Our process


We aim to keep the process simple and respectful of your time:

  • You’ll receive an acknowledgement after applying.
  • Our Talent team will review your application and keep you updated.
  • If shortlisted, we’ll connect to learn more about you.
  • Interviews may be virtual or in person.
  • You’ll receive an outcome and feedback.

If you need any adjustments, please let us know - we’re here to support you.



Our commitment

We’re committed to building an inclusive environment where everyone feels valued and supported to do their best work. We welcome applications from people of all backgrounds, identities and experiences.


Agencies, we work with a panel of preferred suppliers and are not accepting any unsolicited CVs.

Skills Required

  • Extensive experience in marketing operations, business transformation, or operational excellence
  • Experience in a technology, SaaS, or high-growth environment
  • Proven experience designing and implementing scalable operating models, processes, and governance frameworks
  • Strong experience with marketing technology platforms, automation tools, and data-driven decision-making
  • Demonstrated success embedding AI solutions and driving organizational adoption of new technologies
  • Ability to influence senior stakeholders and lead complex change initiatives across multiple teams
  • Technology-minded and commercially focused approach to problem solving
  • Highly organized, process-driven approach with a focus on improving efficiency
  • Ability to work autonomously and drive stakeholder engagement
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The Company
HQ: Sydney, NSW
859 Employees

What We Do

HUB24 Group (ASX:HUB) leads the wealth industry as the best provider of integrated platform, technology and data solutions, and we’re not done yet. At HUB24, we believe in the value of advice and by collaborating with the industry and leveraging our technology and data expertise, we’re helping to solve key challenges to enable the delivery of accessible financial advice, and empower better financial futures for more Australians. Our solutions include Australia’s best platform HUB24, leading SMSF software Class, and myprosperity’s innovative client portal technology. Recognised by advisers and the industry as Australia’s best platform, HUB24 leverages data and technology to deliver choice, flexibility, efficiencies and value for advisers and their clients. We’re committed to continued investment in innovation that delivers, making the complex simple and enabling advisers to empower better financial futures for more Australians. As a leading provider of SMSF software, Class, together with NowInfinity, delivers trust accounting, portfolio management, legal documentation and corporate compliance solutions that transform the way finance professionals do business. We champion automation, simplicity and connectively to drive business profitability and enhanced client experience. myprosperity is a leading provider of client portals for accountants and financial advisers, enabling streamlined service delivery and increased productivity for their business and enhanced customer experience for their clients. We make it easier for Australians to share, communicate and collaborate with their financial professional across all aspects of their financial lives.

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