Senior Manager, Marketing Effectiveness

Job Description:

The Senior Manager, Analytics is expected to own a portion of a client (line of business or channel) from end-to-end and to serve as the analytics partner for client teams. He/she/they delivers data driven, strategic marketing insights with the support of associates; only needing assistance from senior team members for high-level meetings. This individual is also expected to manage their engagements and to clearly define project deliverables and timelines. The ideal candidate will have a natural curiosity, proactively digging through data to support recommendations and hypotheses. 

Responsibilities

The Senior Manager, Marketing Effectiveness owns client analytics delivery and the data foundations behind it. Partner with Analytics, Media, Product, and Engineering teams to turn fragmented data into reliable reporting and actionable marketing insights. Combine client-facing analysis with scalable pipelines, automation, and governed semantic models that support AI applications.

• Client analytics: Manage analytics engagements, define deliverables and timelines, and translate business questions into analysis and recommendations.
• Data engineering: Build and maintain reusable pipelines and data models using SQL, Python, Adverity, and Databricks. Integrate and normalize data from multiple sources.
• Quality and governance: Resolve data discrepancies and implement validation, lineage, access controls, and monitoring to strengthen trust in reporting and AI outputs.
• Insights and measurement: Develop dashboards and presentations, investigate performance drivers, and support measurement strategies and learning agendas.
• Automation and AI: Streamline recurring workflows and build governed semantic layers that support natural-language querying and reliable AI-assisted analysis.
• Collaboration and leadership: Coordinate across teams, communicate findings to clients and stakeholders, and mentor junior analysts and engineers.

Qualifications

• Bachelor’s degree in a quantitative discipline (Statistics, Economics, Data Science, Computer Science, Engineering, Information Systems) or a related field.
• Experience spanning marketing or media analytics and scalable data engineering, including ownership of project delivery.
• Strong SQL and Python skills, with experience in dbt, Databricks, and ETL/ELT workflows. Familiarity with Adverity and Azure Data Factory.
• Experience with data visualization tools (Power BI or Tableau), advanced Excel, and clear presentation of analytical findings.
• Strong problem-solving, communication, and project management skills, with attention to detail and a collaborative approach.
• Experience in Measurement (BLS/SLS/MarTech/Search/Lift/Closed-Loop/Incrementality/Foot Traffic)
• Advanced Analytics (RBA/Modeled Attribution/MMM/clean rooms/designed tests)

At dentsu, we believe great work happens when we’re connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and 

strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.

The annual salary range for this position is $94,000-$125,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

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