Senior Manager, Marketing Automation, Wealth Journeys

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The Senior Manager, Marketing Automation, Wealth Journeys oversees the development team responsible for Wealth Journeys, with a focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant communications — all aligned to a one-client view.

GENERAL RESPONSIBILITIES:

Service Levels

• Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team.
• Investigate and resolve deliverability issues as they arise.
• Adhere to a production schedule to ensure accurate and timely delivery.
• Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis.
• Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis.

Brand & Customer Experience

• Govern content and production of all Marketing Automation assets, ensuring adherence to brand, privacy and security policies, and production and deployment processes.
• Understanding of Governance and Compliance requirements as they relate to legislation.
• Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, CASL, PIPIEDA, etc.).

Reporting

• Provide post reporting and analysis.
• Monitor campaign performance and metrics.
• Provide strategic direction based on industry best practices and trends.

Database Marketing

• Understanding of database marketing and CRM programs and procedures.
• Automate data flow between existing databases and Salesforce Marketing Cloud.
• SQL experience is an asset.
   

Governance and Compliance

• Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance.
• Execute processes to ensure compliance with regulations.

Risk Management and Control

• Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
• Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager.

GENERAL EXPERIENCE:

• An undergraduate degree in computer science or recognized equivalent.
• 5 - 10 years of experience as an HTML developer with SFMC experience – journey builder, automation studio, AdStudio, etc.
• Mandatory leadership experience. (i.e. technical or direct reports).
• Strong knowledge of email development best practices.
• Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder’s feedback, and communicate issues found and solutions clearly.
• Excellent data analysis, problem-solving and troubleshooting skills.

AUTOMATION EXPERIENCE:

• Marketing Automation specialist with hands on experience with Salesforce Marketing Cloud Journey Builder, Automation Studio and Contact Builder; experience with Advertising Studio an asset.
• Strong email HTML development skills and AMPScript coding experience (or similar) required.
• Marketing Automation campaign production management, working with the Sr Developer and Scrum Master.
• Deep understanding and tactical experience in setting up data integration points to support Marketing Automation journeys across multiple channels (including email, direct mail, online advertising, etc.).
• Implement and deploy test strategies and where required conduct QA to ensure accuracy of code development, journey mapping and deployment by segment.
• Deploy advanced email strategies, including preferences, segmentation, dynamic content and triggered emails as required.

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.