Senior Manager, Marketing Analytics & Data Engineering

Reposted 11 Days Ago
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Austin, TX, USA
In-Office
114K-150K Annually
Senior level
AdTech • Digital Media • Marketing Tech • Social Media • SEO
Intellibright turns marketing spend into measurable revenue through paid search, SEO, and performance-driven strategies.
The Role
The Senior Manager, Marketing Analytics & Data Engineering will design and maintain analytics infrastructure, ensuring data accuracy, scalability, and strategic insights that drive revenue decisions for clients and executives.
Summary Generated by Built In
The Opportunity

At Intellibright, analytics is not a reporting function. It is the operating system.

Our clients make real revenue decisions based on the data we deliver. Our strategists rely on it to set direction. Our executives trust it to scale the business.

As Senior Manager, Marketing Analytics & Data Engineering, you own the foundation that makes all of that possible.

This role sits at the center of how marketing, pipeline, and revenue data flow through the organization. You will design, build, and evolve the analytics infrastructure that connects marketing activity to real business outcomes at scale.

This is a role for someone who wants to build systems that last. You will think like an engineer, understand marketing deeply, and turn complex data environments into clear, trusted, decision ready insight.

If you care about accuracy, scalability, and impact and want your work to directly influence executive strategy and client retention, this role gives you that seat.

About Intellibright

Intellibright is a performance driven digital marketing agency built around accountability and close client partnerships. We believe that if something does not tie back to revenue, it does not matter.

Our proprietary revenue analytics connect marketing activity to pipeline, sales, and revenue across channels and platforms.

Recognized by Inc. 5000 and the Financial Times 500 as one of the fastest growing companies in the Americas five years running, Intellibright is a profitable, self funded agency headquartered in Austin, Texas.

Revenue Analytics at Intellibright powers executive decision making, client retention, and long term growth. It is not a support function. It is core to how we operate.

What You Will Own
  • The evolution of Intellibright’s marketing and revenue analytics infrastructure, ensuring scalability, reliability, and clarity
  • End to end ownership of the analytics and reporting ecosystem, including data integrity, pipelines, models, dashboards, and documentation
  • Design and maintenance of data pipelines from ad platforms and CRMs into BigQuery
  • Canonical data models that connect marketing events to pipeline, sales, and revenue
  • Validation of data flows and transformations to ensure accuracy and consistency across systems
  • Trusted source of truth for performance data across Paid Search, SEO, Paid and Organic Social, Display, Connected TV, Web, CRM, and offline conversions
  • Delivery of modeled data into visualization tools that power executive dashboards and internal reporting
  • Expansion of full funnel reporting frameworks that reinforce revenue accountability for clients and internal teams
  • Partnership with the Chief Digital Officer and senior leaders to prioritize analytics and engineering initiatives
  • Support of QBRs and strategic planning through trusted, defensible performance insight
  • Evaluation and optimization of analytics tooling including GA4, Looker Studio, BigQuery, CRM integrations, and attribution frameworks
  • Identification of opportunities to automate workflows, improve reliability, and reduce manual effort
  • Establishment of documentation, standards, and best practices for analytics and data engineering
How You Work
  • You treat data accuracy as non negotiable
  • You design systems for scale, not one off answers
  • You think in terms of decision making, not just reporting
  • You understand real world measurement limitations and model accordingly
  • You simplify complexity without oversimplifying truth

You take ownership of outcomes and build trust through consistency

Culture and Expectations
  • Hybrid role with required in office presence Monday, Wednesday, and Friday
  • Fast moving environment with high expectations and clear ownership
  • Teams that value accuracy, accountability, and practical impact
  • 16 plus years of profitable, self funded growth
Why This Role Matters

Every strategic recommendation, every client conversation, and every revenue decision at Intellibright depends on trusted data. This role is for someone who wants to build the infrastructure executives rely on, strategists trust, and clients believe in.


Requirements
  • 6 to 9 years of experience in marketing analytics, data engineering, or performance intelligence
  • Hands on experience building and maintaining data pipelines into BigQuery
  • Deep understanding of marketing and revenue data across paid, organic, web, and CRM systems
  • Strong fluency in Google Cloud Platform
  • Experience with Fivetran, Zapier, Looker or Looker Studio, Cloudflare, and GitHub
  • Ability to design and maintain scalable data models and transformations
  • Strong understanding of attribution, funnel modeling, and measurement tradeoffs
  • Ability to translate technical systems into clear business insight
  • Comfort operating in a growing, evolving analytics environment
  • Agency or multi client experience strongly preferred

Benefits
  • Base Salary: $114,000 to $150,000 depending on experience
  • 5 percent performance based bonus opportunity
  • 100 percent company paid healthcare premiums including medical, dental, vision, and life
  • 401(k) with 5 percent company match
  • 28 days combined PTO and holidays plus two additional remote work weeks annually

Fraud Warning: Our team will only contact you through official company email addresses or phone numbers and will conduct interviews via live video. We will never ask you to send money, purchase equipment, provide gift cards, or share any financial information.

Top Skills

BigQuery
Cloudflare
Fivetran
Git
Google Cloud Platform
Looker
Looker Studio
Zapier
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The Company
HQ: Austin, TX
27 Employees
Year Founded: 2009

What We Do

Intellibright is a performance-driven digital marketing agency that turns marketing spend into measurable business growth. Based in Austin, TX, we're an Inc. 5000 Fastest Growing Company and Financial Times 500 Fastest Growing in the Americas honoree. Unlike agencies that count clicks and impressions, we focus on what actually matters: Leads, Appointments, Sales, and Revenue (LASR). We fix what they broke. Revenue-driven. Data-focused. Our clients partner with Intellibright because they need a marketing engine that delivers qualified leads, booked appointments, closed sales, and real revenue growth. We combine enterprise-level strategy with agile execution, building scalable systems that eliminate wasted spend and amplify what works. As a full-service performance marketing agency, we deliver paid search and paid social campaigns optimized for conversions. Our SEO and content marketing builds long-term visibility that drives pipeline and authority. We design conversion-focused websites that turn traffic into revenue. Our social media strategies drive real appointments and sales, while our analytics provide revenue attribution, ROAS reporting, and data-driven insights. Our LASR framework ensures marketing, sales, and executive stakeholders align around shared performance metrics. By integrating CRM data, offline conversions, and revenue signals into platforms, we help clients make smarter decisions, scale with confidence, and reduce wasted spend. We specialize in multi-location businesses, regulated industries, long sales cycles, and organizations with fragmented data systems. We've helped clients achieve 100%+ increases in ROAS, reduce cost-per-lead by 87%, generate 260+ qualified monthly appointments from zero, and deliver double-digit revenue growth quarter over quarter. From roofing and senior living to healthcare, e-commerce, and B2B services, we've driven over $1.5B+ in client revenue. We work with dozens of clients, not hundreds. Every engagement starts with a comprehensive audit of your digital presence and revenue goals. You get a dedicated project manager, senior-level strategists, and transparent reporting: cost per appointment, cost per sale, ROI, and advanced revenue analytics. Same Budget, More Sales. If your marketing isn't generating measurable revenue, we fix that.

Why Work With Us

Be part of a fast-growing team where your work creates measurable impact for high-caliber businesses. Work alongside experienced strategists on challenging campaigns across industries. We prioritize professional growth, promote from within, and believe that work-life balance drives better results and stronger collaboration.

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