Associate Manager, Marketing & Account Strategy

Posted 2 Days Ago
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New York, NY, USA
Hybrid
66K-80K Annually
Senior level
Digital Media • Events • News + Entertainment
The Role
Develop strategic marketing proposals and integrated cross-platform campaigns for fashion and luxury clients. Translate RFPs and briefs into data-informed recommendations, coordinate sales, content, and campaign teams, and lead proposal delivery. Manage multiple projects, timelines, budgets, and stakeholders while ensuring high-quality storytelling, brand integrity, and alignment with client KPIs.
Summary Generated by Built In

Be Part of What's Next

Hearst is seeking an Associate Manager, Marketing & Account Strategy, within its Style & Design Industry. With a focus on our American Fashion & Design accounts, this role will work with a cross-disciplinary team of Hearst salespeople, campaign strategists, content studio professionals, and others to build marketing programs that grow revenue and margins while delivering powerful results for our clients. The Associate Manager will join a team of Style & Design marketers who are responsible for the strategy and development of integrated marketing opportunities and programs, building successful partnerships with salespeople, and identifying prospects that can be approached proactively with compelling ideas that preempt the RFP process.

About Hearst Magazines (Why Us?)

Hearst Magazines is home to 30 leading editorial brands that inspire, inform, and entertain millions of audiences across print, digital, video, social, and emerging platforms. Our teams are driven by creativity, innovation, and collaboration, delivering exceptional content and experiences while shaping the future of media.

Key Responsibilities (What You Are Doing)

  • Distill client RFPs and briefs into smart, strategic, and compelling marketing proposals.
  • Leverage data, audience insights, and research to develop informed opportunities and recommendations.
  • Conceptualize and develop partner-specific, cross-platform marketing programs, including custom content, native executions, experiential activations, and direct digital marketing campaigns.
  • Partner with sales, campaign strategy, content studio, and other cross-functional teams to develop integrated marketing solutions.
  • Ensure proposals and program materials meet the highest standards of Hearst brand quality, creativity, storytelling, and execution.
  • Manage post-sale program and event execution, coordinating timelines, deliverables, and stakeholders.
  • Respond to day-to-day requests from sales, staff, and management with clarity, responsiveness, and strategic thinking.
  • Manage project budgets and timelines to support efficient, high-quality delivery.
     

Qualifications (What We're Looking For)

  • 2–3+ years of related experience in marketing, advertising, media, account strategy, or a similar field.
  • Experience with both the strategic and executional aspects of marketing proposal development.
  • Strong copywriting skills; experience writing client-facing proposals and presentations is a plus.
  • Experience reading and interpreting RFPs, media grids, client briefs, and related marketing materials.
  • Strong analytical and strategic thinking skills with the ability to use data and insights to inform recommendations.
  • Resourceful, proactive problem-solver who takes initiative and can independently navigate challenges.
  • Strong written and verbal communication skills, including the ability to present ideas and influence senior stakeholders.
  • Highly organized and comfortable managing multiple priorities in a fast-changing, collaborative environment.
  • Positive, solutions-oriented approach and ability to thrive in a team-focused culture.
  • Understanding of or interest in Hearst editorial products and the Style & Design industries is a plus.
  • Proficiency in Microsoft Office, Keynote, and Google Workspace.
  • New York, NY-based role with a hybrid work schedule.
     

Benefits (What We Offer)

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
     

The base salary range for this role is $66,000–$80,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.


Skills Required

  • 4+ years of experience developing strategic marketing proposals, integrated marketing programs, or related client-facing solutions
  • Strong copywriting and storytelling skills
  • Experience interpreting RFPs, media plans, and client briefs
  • Ability to use data, audience insights, and research to inform marketing strategies
  • Excellent written, verbal, and presentation skills
  • Strong project management and organizational skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Resourceful, proactive, solutions-oriented, and collaborative approach
  • Interest in Hearst editorial brands and the fashion, luxury, or design industries
  • Proficiency with Microsoft Office, Keynote, and Google Workspace
  • Ability to work a hybrid schedule in New York, NY, with four office days per week
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The Company
HQ: Milan
10,008 Employees
Year Founded: 1887

What We Do

Hearst Magazines International is Hearst Magazines’ global media division, managing owned businesses, joint ventures, and licensing partners across dozens of countries. It brings iconic lifestyle, entertainment, fashion, and luxury brands to audiences through print magazines and digital, social, and video platforms, while also creating live events and experiences. Its portfolio spans more than 200 international editions and serves millions worldwide.

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