Position: Senior Manager - Livestream & Content Operations
Company: Makro (CP AXTRA)
Department: Digital Commerce / Marketing
Location: Headquarter, Bangkok, Thailand
Employment Type: Full-time
About the Role
Makro is looking for an experienced Senior Manager - Livestream & Content Operations to lead the planning, execution, and optimization of livestream commerce and content initiatives across our digital and social platforms. The ideal candidate has hands-on experience running large-scale livestream events and a strong operational mindset for driving engagement, conversion, and brand growth.
Key Responsibilities
- Plan, produce, and execute end-to-end livestream campaigns from pre-production to post-event analysis.
- Lead large-scale livestream events, coordinating hosts, influencers, production teams, and internal stakeholders to ensure smooth execution.
- Develop content calendars and creative concepts that align with Makro's brand positioning and commercial goals.
- Own the end-to-end operations of livestream and content projects, including scheduling, budgeting, vendor coordination, and on-site/virtual event management.
- Monitor livestream performance metrics (viewership, engagement, GMV, conversion rate) and provide actionable insights to optimize future sessions.
- Collaborate with marketing, merchandising, and category teams to align livestream content with promotions and product launches.
- Manage relationships with livestream hosts, KOLs/KOCs, and platform partners to expand reach and improve content quality.
- Stay up to date with livestream commerce trends, platform algorithm changes, and competitor activities to continuously improve strategy.
- Prepare regular performance reports and present recommendations to management.
Requirements
- 7+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations.
- Proven track record of planning and executing large-scale livestream events (high concurrent viewership, multi-stakeholder coordination, or high-GMV sessions).
- Strong understanding of livestream platforms (TikTok Shop, Shopee Live, Lazada Live, etc.) and content/social media operations.
- Solid project management skills with the ability to manage multiple livestream/content projects simultaneously under tight timelines.
- Data-driven mindset with experience analyzing livestream KPIs and translating data into actionable improvements.
- Excellent coordination and communication skills to work cross-functionally with marketing, merchandising, and external partners (hosts, agencies, KOLs).
- Creative sensibility for content storytelling, combined with strong operational execution.
- Good command of English
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Benefits
Health Insurance – At Makro PRO, we care about your health! Group insurance from a top insurance company is included in your benefits—OPD, IPD, Emergency OPD
Provident Fund – Makro PRO cares about your long-term plan! We offer 3% provident fund.
Year-end bonus – We include variable and performance bonus for our employees.
Gym Facilities – Our Head office has a fitness center, yoga room, and recreational space. Enjoy Bangkok scenery and work your body!
Attractive Vacations days – Enjoy our attractive annual leave of 20 days!
No overtime – We work 5 days a week. We set our own goals and deadlines.
Cool hardware – New MacBook. The tool to help you be the best of yourself.
Free car parking space – No more stress or extra cost if you drive to work. We offer free parking space for our employees.
Best Culture
- Clear focus.
- Diverse Workplace (Our members are from around the world!)
- Non-hierarchical and agile environment
- Growth opportunity and career path
Skills Required
- 7+ years of relevant experience in livestream commerce, content operations, digital marketing, or e-commerce operations
- Proven experience planning and executing large-scale livestream events
- Strong understanding of TikTok Shop, Shopee Live, Lazada Live, and content or social media operations
- Strong project management skills and ability to manage multiple projects under tight timelines
- Experience analyzing livestream KPIs and translating data into improvements
- Excellent coordination and communication skills with internal and external stakeholders
- Creative sensibility for content storytelling and strong operational execution
- Good command of English
- Bachelor's degree in Marketing, Communications, Business, or a related field
What We Do
Makro PRO is an exciting new digital venture by the iconic Makro. Our proud purpose is to build a technology platform that will help make business possible for restaurant owners, hotels, and independent retailers, and open the door for sellers. Makro PRO brings together the best talent across multi-nationals to transform the B2B marketplace ecosystem. We welcome bold, energetic, and thoughtful people who share our belief in collaboration, diversity, excellence, and putting customers at the heart of our work.
