Senior Manager, Lifecycle Marketing

Reposted 8 Hours Ago
Be an Early Applicant
New York, USA
Hybrid
130K-150K Annually
Senior level
Healthtech
Building the modern infrastructure for pediatric care—helping families find care and therapists build thriving practices
The Role
Lead and optimize the parent and provider lifecycle journeys, manage referral programs, build tracking systems, and harness HubSpot for marketing automation.
Summary Generated by Built In
  • Overview

    Build and scale the systems that turn referrals into care. Own Coral Care’s lifecycle engine across parents and providers, with a focus on referral programs, partner tracking, and HubSpot infrastructure.

  • Description

    About Coral Care

    Coral Care is building a trusted brand at the intersection of consumer and health. Families come to us when something feels off with their child. Clinicians join us to build meaningful practices without burning out.

     

    We are a Series A company expanding across multiple markets.  As we grow, we need stronger systems behind how referrals, partners, and providers convert into active care.

     

    This role owns those systems.

     

    What You’ll Own

    Parent Lifecycle

    • Architect and optimize the parent journey from first touch through ongoing care
    • Build nurture flows that educate, build trust, and improve conversion
    • Improve conversion from inquiry to evaluation to active care
    • Develop re-engagement campaigns for abandoned or dormant leads

     

    Provider Referral & Activation

    • Build and manage provider referral programs
    • Design provider lead nurture and activation journeys
    • Improve provider ramp speed and retention through structured communication

     

    Partner Referral Programs

    • Design and operationalize referral tracking for partners
    • Build attribution systems that clearly measure partner-driven growth
    • Create reporting dashboards that make referral performance visible
    • Identify drop-offs in partner-driven funnels and implement improvements

     

    Systems & Infrastructure

    • Own HubSpot marketing architecture and automation end to end
    • Build segmentation, triggered messaging, and lifecycle workflows
    • Ensure referral source tracking is clean, consistent, and actionable
    • Partner with Brand and Marketplace Ops to align messaging and capacity

     

    What Success Looks Like

    • Referral sources are accurately tracked and measurable
    • Partner-driven leads convert at higher rates
    • Provider referral programs drive predictable growth
    • HubSpot is structured, automated, and scalable
    • Lifecycle systems reduce manual coordination and increase clarity

     

    What We’re Looking For

    • Deep hands-on experience owning HubSpot or similar CRM
    • Experience building referral programs or partner attribution systems
    • Strong lifecycle and automation expertise
    • Comfort working in early-stage environments
    • Analytical rigor paired with strong operational follow-through
    • Self-starter and self-sufficient. Able to operate as a team of one.

     

    Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a plus. Healthcare experience is not required.

     

    This Role Is Not

    • A paid acquisition role
    • A pure brand role
    • A high-level strategy-only position

     

    This is a hands-on builder role focused on systems, referrals, and scalable infrastructure.

     

    Benefits

    • Competitive medical coverage for you and your family
    • Meaningful equity ownership in a growing Series A company
    • Generous PTO policy plus paid holidays
    • Paid parental leave
    • Hybrid work model
    • Access to a 401(k) plan
    • The opportunity to build durable infrastructure in a mission-driven company

Top Skills

Hubspot
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
16 Employees
Year Founded: 2023

What We Do

Coral Care is building the modern infrastructure for pediatric developmental therapy. Across the United States, families struggle to access high-quality speech, occupational, and physical therapy for their children. Long waitlists, confusing insurance processes, and limited provider availability make it difficult for families to get help when they need it most. At the same time, many therapists want to build independent practices but are held back by the complexity of running a business: insurance credentialing, billing, scheduling, and administrative work. Coral Care solves both problems. We provide the technology, operational infrastructure, and support that allow therapists to build thriving local practices while helping families quickly find and book high-quality care. Our clinicians deliver therapy in homes and communities, creating better outcomes for children and more sustainable careers for providers. Through our platform, families can search for care, verify insurance, and get matched with trusted therapists in their area. For providers, Coral Care handles insurance, scheduling, billing, and operational support so they can focus on what they do best: helping children grow. We’re building a new model for pediatric therapy—one that expands access for families and creates a better way for clinicians to practice.

Why Work With Us

Coral Care is building the infrastructure that pediatric therapy has always needed but never had. Our team is mission-driven, fast-moving, and deeply focused on solving real problems for families and clinicians. If you want to work on meaningful challenges and help build a category-defining company, you’ll thrive here.

Similar Jobs

SoFi Logo SoFi

Marketing Manager

Fintech • Mobile • Software • Financial Services
Easy Apply
Hybrid
3 Locations
4500 Employees
In-Office or Remote
10 Locations
111 Employees
95K-100K Annually
Hybrid
3 Locations
1064 Employees
145K-165K Annually
Easy Apply
In-Office
2 Locations
1213 Employees
131K-164K Annually

Similar Companies Hiring

Camber Thumbnail
Social Impact • Healthtech • Fintech
New York, NY
53 Employees
Sailor Health Thumbnail
Telehealth • Social Impact • Healthtech
New York City, NY
20 Employees
Granted Thumbnail
Mobile • Insurance • Healthtech • Financial Services • Artificial Intelligence
New York, New York
23 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account