Marketing Manager, Lifecycle

Reposted 17 Days Ago
New York, USA
Hybrid
135K-155K Annually
Senior level
Healthtech
Building the modern infrastructure for pediatric care—helping families find care and therapists build thriving practices
The Role
Lead and optimize the parent and provider lifecycle journeys, manage referral programs, build tracking systems, and harness HubSpot for marketing automation.
Summary Generated by Built In

Build the growth engine that connects families with the care they need — neighborhood by neighborhood.

Own Coral Care's lifecycle and marketing operations engine across parents and providers, with a focus on lifecycle, referral programs, partner tracking, and HubSpot infrastructure.

About Coral Care

We're not just another healthcare platform — we're building a hyperlocal marketplace that's redefining how families discover and access pediatric care in their own backyard. When something feels off with their child, parents turn to Coral Care. Clinicians join us to build thriving local practices without burning out.

We're a Series A company rapidly expanding market by market, neighborhood by neighborhood. As we scale, we need razor-sharp systems behind how referrals, partners, and providers convert into active care — and this role owns that entire engine.

The Opportunity

This is a rare chance to join a fast-growing startup at an inflection point. You'll be the architect of our growth infrastructure — designing the systems that power how local providers, partners, and families connect through our marketplace. Your work directly determines how fast we grow in each new market we launch.

What You'll Own

Parent Lifecycle

  • Architect and optimize the parent journey from first local touch through ongoing care
  • Build nurture flows that educate, build trust, and drive conversion in each market
  • Improve conversion from inquiry → evaluation → active care
  • Develop re-engagement campaigns for abandoned or dormant leads

Provider Referral & Activation

  • Build and manage provider referral programs that fuel hyperlocal network effects
  • Design provider lead nurture and activation journeys
  • Improve provider ramp speed and retention through structured, automated communication

Partner Referral Programs

  • Design and operationalize referral tracking for local and regional partners
  • Build attribution systems that clearly measure partner-driven growth
  • Create reporting dashboards that make referral performance visible
  • Identify drop-offs in partner-driven funnels and implement improvements fast

Systems & Infrastructure

  • Own HubSpot marketing architecture and automation end to end
  • Build segmentation, triggered messaging, and lifecycle workflows
  • Ensure referral source tracking is clean, consistent, and actionable
  • Partner with Brand and Marketplace Ops to align messaging and local capacity

What Success Looks Like

  • Referral sources are accurately tracked and measurable across every market
  • Partner-driven leads convert at meaningfully higher rates
  • Provider referral programs drive predictable, compounding growth
  • HubSpot is structured, automated, and ready to scale to 10x
  • Lifecycle systems eliminate manual coordination and create clarity for the whole team

What We're Looking For

  • Deep, hands-on experience owning HubSpot or a comparable CRM
  • Proven track record building referral programs or partner attribution systems
  • Strong lifecycle marketing and automation expertise
  • Comfort — and excitement — working in early-stage, fast-moving environments
  • Analytical rigor paired with strong operational follow-through
  • A self-starter who can own outcomes as a team of one

Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a strong plus. Healthcare background is not required — curiosity and hustle are.

This Role Is NOT

  • A paid acquisition role
  • A pure brand or creative role
  • A high-level strategy-only position

This is a hands-on builder role. You'll be in the weeds designing systems, automating referral flows, and scaling the infrastructure that powers our marketplace growth — market by market.

Why Join Coral Care

  • Competitive medical coverage for you and your family
  • Meaningful equity in a high-growth Series A company
  • Generous PTO plus paid holidays
  • Paid parental leave
  • Flexible hybrid work model
  • 401(k) plan
  • The chance to build lasting infrastructure in a company doing genuinely important work

Skills Required

  • Deep hands-on experience owning HubSpot or similar CRM
  • Experience building referral programs or partner attribution systems
  • Strong lifecycle and automation expertise
  • Comfort working in early-stage environments
  • Analytical rigor paired with strong operational follow-through
  • Self-starter and self-sufficient

Coral Care Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coral Care and has not been reviewed or approved by Coral Care.

  • Healthcare Strength Benefits include full medical, dental, and vision for employees and dependents. Corporate roles highlight comprehensive coverage as part of the package.
  • Parental & Family Support Policies include generous parental leave alongside family coverage eligibility. Company materials position this within a flexible, remote‑friendly work setup.
  • Fair & Transparent Compensation Compensation details are openly shared in postings, including a stated corporate salary band and clear per‑visit/hourly contractor rates, with a biweekly payout cadence noted. Pay is presented with standardized structures that vary by role and market.

Coral Care Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Sutton Coldfield
20 Employees
Year Founded: 2023

What We Do

Coral Care is building the modern infrastructure for pediatric developmental therapy. Across the United States, families struggle to access high-quality speech, occupational, and physical therapy for their children. Long waitlists, confusing insurance processes, and limited provider availability make it difficult for families to get help when they need it most. At the same time, many therapists want to build independent practices but are held back by the complexity of running a business: insurance credentialing, billing, scheduling, and administrative work. Coral Care solves both problems. We provide the technology, operational infrastructure, and support that allow therapists to build thriving local practices while helping families quickly find and book high-quality care. Our clinicians deliver therapy in homes and communities, creating better outcomes for children and more sustainable careers for providers. Through our platform, families can search for care, verify insurance, and get matched with trusted therapists in their area. For providers, Coral Care handles insurance, scheduling, billing, and operational support so they can focus on what they do best: helping children grow. We’re building a new model for pediatric therapy—one that expands access for families and creates a better way for clinicians to practice.

Why Work With Us

Coral Care is building the infrastructure that pediatric therapy has always needed but never had. Our team is mission-driven, fast-moving, and deeply focused on solving real problems for families and clinicians. If you want to work on meaningful challenges and help build a category-defining company, you’ll thrive here.

Similar Jobs

Bilt Logo Bilt

Senior Manager, Lifecycle Marketing

Fintech • Mobile • Real Estate • Financial Services • PropTech
In-Office
New York, NY, USA
200 Employees
120K-150K Annually

Superhuman Logo Superhuman

Senior Manager, Lifecycle Marketing, Mail

Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
Remote or Hybrid
United States
1500 Employees
137K-209K Annually

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Manager, Email & Lifecycle Marketing

eCommerce • Fashion • Retail • Sales • Wearables • Design
Hybrid
New York, NY, USA
16000 Employees
95K-115K Annually

Talkiatry Logo Talkiatry

Marketing Manager

Healthtech • Telehealth
Hybrid
New York, NY, USA
417 Employees
145K-185K Annually

Similar Companies Hiring

Camber Thumbnail
Fintech • Healthtech • Social Impact
New York, New York
90 Employees
Sailor Health Thumbnail
Healthtech • Social Impact • Telehealth
New York City, NY
20 Employees
Granted Thumbnail
Mobile • Insurance • Healthtech • Financial Services • Artificial Intelligence
New York, New York
23 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account