The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
Naturium is seeking a Senior Manager, Influencer Marketing to lead and scale our global influencer marketing efforts across the U.S., U.K., and E.U. markets. This role will own the strategy and execution of influencer initiatives—spanning paid partnerships, gifting, whitelisting, affiliate programs, and events—for both core product lines and new launches.
The ideal candidate brings deep expertise in influencer and content marketing within the beauty or skincare industry, with a proven track record of driving measurable brand and business impact. This role requires a strategic leader who can balance high-level planning with hands-on execution, while building and mentoring a high-performing team. The Senior Manager will also serve as a key cross-functional partner, ensuring influencer programs align seamlessly with Naturium’s broader marketing objectives.
Key Responsibilities
- Lead the development and execution of a global influencer marketing strategy that drives awareness, engagement, and revenue growth.
- Oversee influencer partnerships across multiple tiers and platforms, with a strong focus on TikTok, YouTube, and emerging social channels.
- Build scalable systems, tools, and processes to streamline influencer campaign management and measurement.
- Direct influencer relationship management, including organic seeding, paid activations, affiliate partnerships, and event integrations.
- Own influencer contract negotiations, ensuring compliance with brand standards, legal requirements, and budget guidelines.
- Lead and expand Naturium’s influencer affiliate program to accelerate DTC business growth.
- Measure and report on campaign performance using tools such as Tribe Dynamics; translate insights into actionable strategies.
- Serve as the senior point of contact for influencer partners, talent managers, and agency collaborators.
- Partner with Social, Brand, DTC, PR, and Sales teams to ensure influencer efforts integrate with overall brand marketing.
- Manage, coach, and develop a team of junior managers, coordinators, contractors, and interns.
- Monitor competitive activity and industry trends to proactively evolve Naturium’s influencer approach.
Qualifications
- 7+ years of influencer marketing experience, preferably in beauty, skincare, or personal care.
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field—or equivalent experience.
- Demonstrated success leading large-scale influencer campaigns from strategy through execution and analysis.
- Deep expertise in the influencer ecosystem, particularly TikTok and YouTube.
- Strong relationship-building and negotiation skills; extensive experience managing influencer contracts.
- Proven leadership experience managing and mentoring direct reports.
- Exceptional organizational, analytical, and project management abilities with strong attention to detail.
- Excellent verbal and written communication skills, with the ability to influence at all levels.
- Thrives in a fast-paced, entrepreneurial environment and comfortable managing multiple priorities simultaneously.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
