The Role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
At e.l.f. Beauty we’re looking for a Senior Manager, Market & Business Insights, who can translate the pulse of culture, the marketplace, and the ever-evolving world of beauty into clear, actionable stories that fuel our rocket-ship growth. If you love digging into data, spotting what’s next, seeing patterns, and turning insights into “let’s go!” moments for the business, this role is for you.
You’ll bring together syndicated data, competitive signals, cultural currents, and marketplace dynamics to help us stay ahead of the curve — and the competition. You’ll craft crisp, compelling narratives, surface whitespace, fuel innovation, sharpen strategy, and champion a truly data-driven organization. This is a role for someone who is innately curious, analytically fierce, a natural storyteller, and energized by building the next generation of insights capabilities at e.l.f.’s breakneck pace.
You’ll be a critical thought partner to teams across the organization, helping us stay steps ahead in an ultra-dynamic, ultra-competitive landscape. You’ll connect dots, inspire action, and bring clarity — all while moving at e.l.f. speed.
This role reports directly to the AVP, Market & Business Insights and is hybrid across any of our e.l.f. hubs (NYC, Oakland, LA).
What You’ll Do:
- Connect the dots and be the voice of what’s happening, and what’s coming next in the market
- Pull together diverse data sources to build a 360° view of the category, competitive dynamics, cultural shifts, shopper behavior, brand insights, and emerging trends inside and outside beauty.
- Stay tapped into the fast-moving currents shaping culture and driving beauty trends, bringing forward the insights that matter most for e.l.f.’s next moves.
- Turn data into influential storytelling
- Transform complex data and information into sharp, compelling narratives with clear implications that influence senior leaders and ignite action across the business.
- Create and own insight-driven analysis and presentations from quick turn insights to big-picture storylines and polished Executive-level materials.
- Champion data-driven decision making
- Collaborate with partners across brand, innovation, digital, creative, and IMC to ensure insights power decisions, spark ideas, and push the business forward.
- Identify whitespace, growth levers, and disruptive opportunities using syndicated tools (NielsenIQ, Circana, Euromonitor, Numerator, and others).
- Elevate our insights engine
- Lead improvements to our market insights tracking and reporting systems to keep pace with the business.
- Reimagine our syndicated dashboards to make insights faster, smarter, and more accessible across the organization.
- Explore next-gen methodologies — including AI-led solutions — to unlock fresher, deeper, and more disruptive insights.
- Build strong internal and external partnerships
- Build trust as a thought partner across the organization, cultivating strong relationships internally and externally.
- Manage relationships with key data and research partners, ensuring we’re leveraging best-in-class tools while continually evaluating new ones.
What You Bring (a.k.a. your superpowers):
- A strategic, curious, insight-driven mindset
- 7+ years of experience in market analysis, insights, analytics, or category strategy — ideally within consumer goods.
- A bachelor's degree in a quantitative or analytical field; master’s or MBA a plus.
- A passion for finding the “so what”
- You connect dots across multiple data sources and can simplify the complex.
- You’re energized by asking why, digging in, and surfacing the deeper story beneath the numbers.
- A gift for storytelling and influence
- Exceptional communication and data storytelling chops — you can turn insights into action and influence stakeholders at all levels, including senior leadership.
- Executive presence and confidence presenting strategic recommendations.
- Analytical rigor with creative flair
- Mastery of syndicated datasets and the ability to move beyond pulling numbers to unlock meaningful insights. Skilled at moving from raw numbers to razor-sharp insights.
- Strong business acumen with exceptional critical thinking, precision, attention to detail, and the ability to pivot seamlessly between big-picture strategy and hands-on execution.
- Fluent in Microsoft Excel, PowerPoint, and visualization tools (Tableau, Power BI) as well as comfortable with analytics tools like SQL a bonus; AI-curious and excited about how AI can accelerate insights and improve outputs.
- Thrives in a fast-paced, high-growth environment
- Organized, detail-obsessed, and able to juggle multiple priorities at e.l.f. speed.
- Comfortable with ambiguity, agile ways of working, and shifting business needs.
- A genuine love for beauty
- You’re energized by the category and excited to help shape the future of a brand rewriting the rules of beauty.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
