Senior Manager, Global Brand Marketing

Additional Location(s): US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the role:
The Senior Manager, Global Brand Marketing is responsible for creating the corporate brand marketing strategy and translating this into actionable plans that enhance corporate brand awareness, build trust and drive meaningful engagement in support of Boston Scientific’s brand and reputation. This role reports to the director, Global Brand Strategy and will partner with corporate communications leadership.  This role serves as the day-to-day strategic owner of integrated, high-impact multi-channel corporate campaigns including defining paid media strategies that amplify corporate brand and reputation narratives, setting campaign priorities, leading agency strategy briefs and ensuring campaigns deliver against clearly defined objectives. This role requires working with agility in a matrixed environment, setting strategic direction with a cross-functional team across brand creative, content, media, UX, analytics and research to bring the corporate brand to life across paid, owned and earned channels. This position is ideal for a strategic marketer motivated by branded, purpose-driven corporate storytelling, and measurable impact.

Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model, requiring employees to be in our local office at least three days per week in Marlborough, MA or Arden Hills, Minnesota

Relocation:
Relocation assistance is not available for this position at this time.

Visa Sponsorship:

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Your responsibilities will include:

• Translating global Boston Scientific brand strategy into clear corporate marketing campaign and paid media strategies that address brand and reputation objectives.  
• Defines corporate brand marketing campaign objectives, success metrics, paid media optimization strategies and KPI targets that drive brand, reputation and engagement outcomes.  

• Monitoring the market, competitive landscape and relevant corporate brand activities to inform plans.
• Defining annual and quarterly program milestones and activities aligned to strategic objectives, scopes budget requirements and considers resources needed for implementation.
• Leading the development of strategic briefs for creative, media, content and research teams.
• Serving as the strategic point of contact to internal stakeholders and brand marketing agency partners.
• Partnering with corporate brand creative agency, paid media strategist, and corporate reputation program leaders (e.g. editorial strategy, media relations, social media, employer brand, thought leadership/exec visibility, employee advocacy) to ensure alignment of brand marketing plans and investments that reinforce corporate narratives and are executed consistently across integrated paid, owned, and earned channels.
• Partnering with brand & reputation insights to define measurement approach, interpret performance, and ensure alignment between campaign objectives and enterprise brand KPIs..
• Use performance data, brand health indicators, and audience insights to continuously optimize campaign strategy, messaging, and channel investment
• Translate performance data and brand insights into clear strategic implications and present to leadership recommendations that inform decision-making and investment prioritization.
• Fostering strong relationships across Global Corporate Communications, Integrated Digital Marketing, Enterprise Analytics, Talent Acquisition, regional and business teams
• Enhancing the team’s corporate brand marketing knowledge and consistently learning, embracing and applying emerging and best practices, including  AI to strengthen corporate brand impact across initiatives.

Required qualifications:

• Bachelor’s degree or equivalent  
• A minimum of 8 years of professional experience in corporate-level brand marketing
• Demonstrated experience leading multi-channel corporate brand campaigns

• Experience working with external creative and media agencies
• Experience operating in complex, matrixed or regulated environments
• Experience supporting global or corporate brands
• Demonstrated ability to define corporate-level brand objectives, interpret performance and brand health indicators and drive measurable
• Proven ability to influence cross-functional partners without direct authority
• Excellent communication and presentation skills
• Experience presenting to senior stakeholders or leadership teams
• Highly organized, strategic, and comfortable managing multiple priorities in a fast-paced environment.
• Experience working with communications and social teams defining paid media strategies as part of an integrated PESO approach.
• Excellent collaborator who is enthusiastic about joining a growing team and bringing fresh, innovative ideas and insights to the table.
  

Preferred qualifications:

• Experience in healthcare, medical technology or highly regulated industries
• Strong briefing, business case/strategy storytelling and presentation development skills
• Strong understanding of audience behavior, digital platforms, and evolving content and discovery practices (SEO, GEO, AEO).

Requisition ID: 626475

Minimum Salary: $131700 

Maximum Salary: $250200 

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com—will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status.  Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment.  Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.   As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.