Senior Manager, Field Marketing & Events

Posted 20 Days Ago
Be an Early Applicant
Austin, TX
In-Office
120K-135K Annually
Senior level
Artificial Intelligence • Digital Media • Edtech • Social Impact • Software • Conversational AI • Generative AI
AI-powered Education—Where storytelling meets superintelligence
The Role
Lead the field marketing strategy, manage event execution, and maximize ROI through innovative campaigns and brand execution. Oversee logistics and team management.
Summary Generated by Built In

About Us
Subject.com is the Netflix of Education — building the future of learning through cinematic, video-first curriculum that students actually want to watch. We partner with school districts nationwide to help students catch up, stay on track, and get ahead. We're seeking a dynamic Marketing & Events Coordinator to help us expand our reach and elevate our presence at conferences and events across the country.

Role Overview
This is not an “order-taker” role — it’s a leadership seat on a fast-growing marketing team where you will set the vision, drive execution, and measure impact for every conference, activation, and event. You’ll manage large-scale logistics, oversee creative direction, and make sure Subject shows up in unforgettable ways — from the first teaser post to the last signed deal.

You’ll work closely with the Director of Brand & Marketing to ensure every event fuels pipeline, strengthens relationships, and makes Subject impossible to ignore. This role requires strategic thinking, creative vision, operational excellence, and the stamina to thrive in a high-speed, high-expectation startup.

Type of Hiree
We’re looking for a detail-obsessed, design-minded events and marketing coordinator to join our fast-growing marketing team. You’ll lead event logistics, coordinate cross-functional planning, and ensure that every Subject event leaves an unforgettable impression — from the first Instagram story to the final lead follow-up. This role requires a high level of energy, ownership, and initiative — if you're looking to coast or need constant direction, this won’t be the right fit.

Responsibilities

Event Strategy & Leadership
*Own the full field marketing strategy, including conference selection, sponsorship negotiations, and activation planning.
*Lead the execution of all major events, from national education conferences, internal conferences and creative event pop-ups.
*Develop innovative, high-ROI experiences that capture attention and drive leads.

Lead Gen & Funnel Support

  • Partner with Marketing/Sales leadership to design pre-event, on-site, and post-event campaigns that convert interest into revenue. *Implement best practices for lead capture, qualification, and follow-up, ensuring seamless CRM integration. *Track event ROI and continually optimize strategy based on performance data.
  • Support follow-up campaigns and top-of-funnel tactics to turn interest into pipeline.

Design & Brand Execution

  • Work with internal and external designers to create high-impact collateral, signage, social graphics, and recap content.
  • Bring a creative eye to every touchpoint — from booth design to post-event reels.
  • Lead cross-functional collaboration with designers, videographers, and content creators to turn events into shareable, high-impact content. *Push creative boundaries to keep Subject ahead of the curve in event marketing trends.

Team & Vendor Management
*Manage external partners, agencies, and internal contributors to deliver on-time, on-budget results.
*Oversee contracts, budgets, and vendor relationships.

Project Management

  • Build and manage timelines, event calendars, and checklists to ensure nothing slips through the cracks.
  • Keep budgets updated, invoices processed, and ROI measured.

Operational Excellence
*Build and manage detailed project plans, budgets, and event calendars.
*Ensure all logistics — from freight to floor plans — are flawless.
*Maintain a relentless focus on execution quality and operational efficiency.

Requirements

  • 5 years in event marketing, experiential marketing, or field marketing, with 2+ years in a leadership or senior-level role.
  • Proven track record of owning large-scale B2B event strategies with measurable business results.
  • Exceptionally organized with an eye for detail
  • Has a sharp eye for design and visual storytelling, with hands-on experience using tools like Adobe Creative Suite, After Effects, and Figma to create polished event collateral, social graphics, and digital assets.
  • Comfortable traveling up to 50% of the time
  • Confident juggling logistics, creative, and internal comms simultaneously
  • Experience with Canva, Adobe, or other design tools is a plus
  • CRM/event management experience (HubSpot, Salesforce, etc.) a plus
  • Thrives in fast-paced, high-growth environments.
  • Strong creative instinct and visual storytelling ability; able to direct designers and creators.

You Might Be a Fit If You…

  • Love spreadsheets and storyboarding in equal measure
  • Thrive in fast-paced, startup-style environments
  • Are the go-to planner in your friend group
  • Have a strong aesthetic instinct and brand sensibility
  • Know how to turn event moments into marketing momentum
  • You’re not just willing — you want to put in 70+ hours a week because you care deeply about building something great, moving fast, and making your mark.

Top Skills

Adobe Creative Suite
After Effects
Canva
Figma
Hubspot
Salesforce
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The Company
HQ: Los Angeles, CA
50 Employees
Year Founded: 2021

What We Do

We empower districts with accredited middle and high school original credit, credit recovery, and multilingual courses that meet the needs of today’s learners and educators.

Our platform was built from the ground up based on extensive feedback from educators and team members who understand firsthand the challenges of teaching today's digital-native students. Teachers told us they needed better ways to engage students, track progress effortlessly, and improve district-wide outcomes—and we listened.

Through close collaboration with educators, we developed features that directly address their most pressing needs: bite-sized, engaging video content that captures student attention, flexible language support to serve diverse student populations, comprehensive homework help, seamless progress monitoring tools that save teachers time, and comprehensive analytics that help districts boost graduation rates and student success metrics.

Backed by top accreditations (Cognia, WASC) and approvals (UC-AG, NCAA, College Board), Subject delivers measurable results that administrators can trust. Our partner districts report increased student engagement, improved completion rates, and stronger academic outcomes.

Ready to transform learning in your district? Let's discuss how Subject can help you achieve your educational goals.

Why Work With Us

Our vision is to revolutionize education by empowering all students with the ability to outperform their current trajectory. We will change the world by increasing society’s access to high quality education, improving high school graduation rates and giving our students better access to top colleges and universities.

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