The Role
Leads Thorne’s email marketing program across lifecycle strategy, segmentation, personalization, automation, campaign execution, testing, reporting, and compliance. Owns email acquisition, retention, customer engagement, and lifetime value initiatives while collaborating with Creative, Data Science, Product Marketing, Ecommerce, Medical Affairs, Regulatory, and Legal. Uses Iterable and Hightouch to build journeys and audiences, conducts A/B testing, tracks KPIs, and applies customer and competitive insights to optimize performance.
Summary Generated by Built In
At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.
The Senior Manager, Email Marketing is responsible for leading all stages of our email marketing program. This role will utilize quantitative and qualitative data to build user loyalty and retention among our customer base, leveraging personalization and automation.
The Senior Manager, Email Marketing is responsible for leading all stages of our email marketing program. This role will utilize quantitative and qualitative data to build user loyalty and retention among our customer base, leveraging personalization and automation.
RESPONSIBILITIES
Lifecycle Marketing
- Drive lifecycle marketing initiatives from concept to execution across email, managing the briefing, building, QA, testing, and implementation steps.
- Build personalization and segmentation roadmaps, and coordinate with Data Science, Product Marketing, Creative, and Ecommerce on implementation.
- Leverage imagination to develop, own, and execute our email marketing strategies to increase customer engagement and retention and increase customer lifetime value.
- Leverage a deep understanding of our user base to create personalized messaging and content that improve customer engagement.
Marketing Channel Strategy
- Own email lead generation: expand strategies to drive opt-ins and decrease unsubscribes.
- Create and develop email marketing and transactional messages from initial idea generation and briefing through asset delivery, partnering closely with the Creative team and other stakeholders in the development of messaging and visuals.
- Manage email marketing calendar to support Marketing initiatives, generate creative, new, and engaging content ideas for both existing and prospective customers, and ensure deadlines are met.
- Imagine new segmentation strategies and build creative automated emails (journeys) with the goal of improving engagement, conversion, and retention.
- Partner with stakeholders (i.e. Medical Affairs, Regulatory, and Legal) to explore the boundaries of communication and message amplification + also maintaining compliance across all sends.
- Leverage composable CDP (Hightouch) to ideate and facilitate net new segments and cross-channel journeys.
Research and Reporting
- Build an experimentation roadmap across the customer email journey and run A/B tests to optimize effectiveness and productivity of email. Carry learnings into new email briefs and projects.
- Set goals and develop KPIs across email. Regularly report on email performance, tracking progress toward channel goals, KPIs, and incrementality and sharing key insights.
- Conduct regular competitive research and share learnings on other brands’ email messaging strategies and opt-in tactics.
WHAT YOU NEED
- A Bachelor’s degree is required.
- Four or more years of relevant email marketing experience is needed.
- Experience with Google Analytics, Power BI, and Microsoft Office.
- Demonstrated strategy and planning skills while simultaneously being detail oriented enough to QA and send error-free emails.
- Hands on experience designing, implementing, and QA-ing campaigns through Iterable.
- Excellent knowledge of and familiarity with Iterable, including audience segmentation, data, journey building, and custom events.
- Excellent written, communication, and interpersonal skills. Obsessive QA skills.
- Basic understanding of HTML/CSS preferred.
- Basic understanding of UTM and tracking parameters preferred.
- Basic understanding of CDP (Hightouch) preferred.
- Prior experience with email marketing and web analytics.
- Highly analytical and able to derive meaning from data through testing and campaign optimization.
WHAT WE OFFER
- Competitive compensation
- 100% company-paid medical, dental, and vision insurance coverage for employees
- Company-paid short- and long-term disability insurance
- Company- paid life insurance
- 401k plan with employer matching contributions up to 4%
- Gym membership reimbursement
- Monthly allowance of Thorne supplements
- Paid time off, volunteer time off and holiday leave
- Training, professional development, and career growth opportunities
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- Bachelor’s degree
- Four or more years of relevant email marketing experience
- Experience with Google Analytics, Power BI, and Microsoft Office
- Strategy and planning skills with strong attention to detail and email QA
- Hands-on experience designing, implementing, and QA-ing campaigns through Iterable
- Knowledge of Iterable audience segmentation, data, journey building, and custom events
- Excellent written, communication, and interpersonal skills
- Obsessive QA skills
- Basic understanding of HTML/CSS
- Basic understanding of UTM and tracking parameters
- Basic understanding of CDP and Hightouch
- Prior experience with email marketing and web analytics
- Highly analytical with ability to derive insights from data, testing, and campaign optimization
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The Company
What We Do
We’re a team of dreamers, scientists, doctors, and health enthusiasts – all working toward the same goal – helping every individual discover and achieve their best possible health. We do it by creating innovative health solutions and by owning every process, from R&D to product delivery and customer service. We intend to defy expectations of good health through home testing technology, dietary and lifestyle education, and superior nutritional products.
