The Head of Content & Creative Services is responsible for overseeing the creation, management, and optimization of all content initiatives across multiple platforms and formats to enhance Vanguard’s brand, drive engagement, leads, and positive customer behavior. This individual will lead a team of content creators and designers to ensure content aligns with the firm's brand voice, strategic goals, and regulatory requirements. The ideal candidate will have a strong background and track record in content strategy, content marketing, editorial direction, copywriting, creative direction, design and team leadership.
Key Responsibilities
• Strategically transform the content and creative function from a service provider
to a driver of business outcomes through content and creative.
• Develop and implement a comprehensive and strategic content strategy that
aligns with the firm's marketing and business objectives, while understanding
the audiences we serve and the relevant channel & tone of voice
• Provide creative direction on content and design projects, ensuring they are
innovative, compelling and aligned to brand standards
• Lead the content & creative services team and oversee the creation of diverse
content types, including campaigns, websites, articles, newsletters, blog posts,
videos, infographics, social media content, white papers, and more.
• Oversee the creation and publication of high-quality, engaging, and compliant
content across all digital, multimedia and print channels.
• Provides editorial direction, guidance and oversight to the team and business
stakeholders
• Cross-functional collaboration with the broader marketing and communications
team, product, Investment Strategy Group, CX and sales teams to ensure
content, creative, and design efforts support divisional and business objectives.
• Analyze content performance metrics and optimize content strategies based
on data-driven insights.
• Stay updated with industry trends and best practices to ensure the firm's
content remains relevant and competitive.
• Manage the content calendar and ensure timely delivery of all content
Projects.
• Foster a culture of creativity, collaboration, and continuous improvement
within the content team.
Required Skills and Experience
• Bachelor's degree in Marketing, Communications, Journalism, or a related
field.
• 10+ years of experience in content creation, management and strategy,
preferably within the financial services or asset management industry.
• Proven leadership experience with the ability to manage and inspire a
diverse team.
• Proven track record of developing and executing successful content,
communication and design creative strategies.
• Proven track record of evolving and transforming teams to new ways of
working and leading by example
• Strong understanding of SEO, content marketing, and digital marketing
best practices.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to work collaboratively with cross-functional teams and manage
multiple projects simultaneously to tight deadlines.
• Strong analytical skills with the ability to interpret data and make
informed decisions.
Special Factors
- Hybrid work model
- Vanguard is not offering sponsorship for this position.
Why Vanguard?
Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients.
This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments.
It's what we stand for: value to investors.
Inclusion Statement
Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose: to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests.
Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind.
Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets.
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