About the Role:
We are seeking an experienced Senior Manager of Ecommerce to lead our onsite strategy for the FSA + HSA stores online. This role involves optimizing the online shopping experience, driving key business metrics, and collaborating with cross-functional teams to enhance site content, navigation, and overall user experience. The ideal candidate will be skilled in data analysis, content strategy, and project management, with a strong focus on delivering impactful and engaging customer experiences.
Specific responsibilities:
- Own the site strategy end to end for the FSA store & HSA store to create an engaging and seamless customer experience, overseeing visual site merchandising, storytelling, and discovery strategies.
- Site Merchandising Strategy
- Own and execute onsite merchandising optimization, including A/B testing, sorting rules, merchandising best practices, test and target, boosting and burying.
- Identify and prioritize key areas for weekly optimization based on performance analysis.
- Own the strategy to showcase newness, best sellers, and other high value products to customers
- Review inventory and product seasonality to determine the strategy for prioritizing products based on inventory levels, performance and seasonal themes.
- Develop tactics to drive AOV growth through targeted merchandising initiatives.
- Site Content
- Own the site content calendar, partnering with our integrated marketing team on important themes to showcase
- Own approval process for monthly site flips and creative assets
- Lead homepage content strategy, using a test and learn approach to continue to optimize our storefront
- Develop personalization strategies to speak to different customers groups in compelling and relevant ways
- Ideate new landing page needs, and how to best story-tell throughout them.
- Lead the PDP content strategy for new products, enhancing product descriptions and visuals to improve conversion.
- Analyze and report on content performance, using insights to refine strategies.
- Lead strategy for Telehealth onsite, creating new pathways for customers to find Share Of Wallet partners that seamlessly fit with the rest of our assortment.
- Develop onsite strategies to showcase brand partnerships
- Own the content strategy for end-of-month promotions.
- Partner closely with CRO Manager on AB Testing opportunities to improve site conversion
- Own site navigation strategy, including hamburger menu management, category and sub-category set up, and order placement.
- Execute onsite search optimization, including A/B testing, sorting rules, merchandising best practices, test and target, boosting and burying.
- Own the end-to-end site experience for all in house brand (Caring Mill) products
- Strategize best in class ways to trade in customers from brand name products to our brand
- Partner closely with Merchandising and planning to measure success of the brand and discover opportunities to improve the assortment
- Collaborate closely with marketing partners to develop and manage landing page strategies for all marketing channels & customer types, utilizing data to make updates to strategy as needed
- Manage our HSA ecommerce manager, and an Ecommerce Specialist
What you’ll need:
- Minimum of 6+ years of experience in eCommerce
- Creative and strategic thinker with a passion for enhancing online customer experiences.
- Proven experience in developing and executing content and merchandising strategies.
- Proficiency in using content management and merchandising tools, Constructor and Builder.io experience is a plus
- Hands-on AB Testing experience, using AB Tasty or other self-service AB Testing tools is a plus
- Strong analytical skills, with the ability to translate data into actionable insights.
- Excellent project management and communication skills, with the ability to work cross-functionally.
Compensation, Benefits, & Additional Details:
At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location.
- Compensation: $90,000 - 115,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
Similar Jobs
What We Do
Health-E Commerce is a consumer health and wellness online retailer, comprised of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
We are passionate about helping consumers to improve their health and maximize their health savings through qualified shopping and education. Through our websites, eligibility lists, and content, we help consumers understand, manage, and use their benefits. We also advocate for the eligibility of important new product categories, such as OTC meds and feminine care, to increase the types of everyday products that are eligible.
Gallery
