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The Role
The Senior Manager will lead digital content strategies to enhance the online visibility of executive leadership through multimedia content and social media.
Summary Generated by Built In
Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.
Focused on social media strategy and content development for executive visibility, the Senior Manager, Digital Reputation & Executive Communications will lead the creation and execution of digital content strategies that enhance the online presence and visibility of Stand Together executive leadership. This role combines creative content production with performance-driven optimization to elevate each principal’s voice across owned digital channels. Will be a partner to both editorial and comms teams.
How You Will Contribute
- Lead the creation and execution of high-quality multimedia content, including written articles, video segments, and podcast episodes, in collaboration with cross-functional teams.
- Write, edit, and publish short-form social media content that authentically reflects executives’ voices and perspectives.
- Develop storyboards and scripts for video content; partner with video production teams throughout planning, filming, and post-production phases.
- Establish clear KPIs and engagement benchmarks informed by industry best practices to measure content performance.
- Own content analytics reporting, providing insights and recommendations to optimize strategy.
- Continuously experiment with new content formats and approaches, refining strategy based on performance data and audience feedback.
- Build and manage editorial calendars for executive-facing content across platforms.
- Coordinate with communications, events, and development teams to identify upcoming opportunities and integrate executive visibility into derivative social content.
- Monitor executive mentions across platforms, proactively flagging reputational risks and opportunities to the appropriate teams.
What You Will Bring
- Minimum of 7 years of experience in social media strategy, content development, and executive communications.
- Proven experience developing and managing social media platforms and campaigns for senior leadership, including CEOs and Board-level executives.
- Demonstrated ability to build executive brand and reputation strategies, positioning, and communications plans across social channels.
- Strong writing and storytelling skills, with a particular focus on crafting content for social media platforms.
- Experience writing in the voice of executives and tailoring messaging for thought leadership and reputation-building.
- Background in thought leadership marketing and communications is a strong plus.
- Skilled in building and executing strategic plans across multi-channel environments, including social media, live events, donor engagements, conferences, and internal meetings.
- Experience with impact-driven and culture-focused campaigns is preferred.
- Ability to develop and implement metrics and KPIs to measure campaign success and optimize performance.
- Highly self-motivated, coachable, and collaborative with a team-oriented mindset.
- Strong networking skills and ability to build relationships at the executive level.
- In-person presence required to support executive engagements and cross-functional collaboration.
- Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
What We Offer
- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.
We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
Skills Required
- Minimum of 7 years of experience in social media strategy, content development, and executive communications
- Proven experience developing and managing social media platforms and campaigns for senior leadership, including CEOs and Board-level executives
- Strong writing and storytelling skills for social media platforms
- Ability to develop and implement metrics and KPIs to measure campaign success
- In-person presence required to support executive engagements and cross-functional collaboration
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The Company
What We Do
Stand Together is a philanthropic community that partners with America's boldest changemakers to tackle the root causes of the country's biggest problems. By providing funding, a unique network, and a proven management playbook, they empower nonprofit leaders, educators, and activists to drive lasting solutions in areas like education, economic opportunity, and community development, ultimately helping people realize their full potential and live lives of meaning.
