Senior Manager, Digital Innovation & Brand Collaborations - Fenty

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $127,000 - $158,900 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Senior Manager, Digital Innovation & Brand Collaborations leads the brand’s experimentation and partnership strategy across emerging digital platforms, technologies, and cross-industry collaborations.

They are responsible for identifying, piloting, and scaling innovation and partnership programs that keep the brand culturally relevant, technologically forward, and deeply connected to the next generation of beauty consumers. They will sit at the intersection of brand, culture, and commerce — collaborating with other teams and external partners to launch disruptive partnerships that inspire global audiences and achieve our goals. This role is equal parts creativity and operational excellence.

RESPONSIBILITIES

Digital Innovation & Platform Strategy

• Identify and evaluate emerging digital platforms, technologies, and tools that offer new storytelling or commerce opportunities (e.g., Roblox, AR/AI, metaverse, gamified beauty, etc.).
• Develop proof-of-concept programs that test new consumer experiences, social commerce models, or platform features.
• Partner with Global Ecomm teams to connect innovation pilots to measurable brand and business outcomes.
• Stay ahead of digital trends and advocate for creative adoption across the broader marketing org.

Brand Collaborations & Cultural Partnerships

• Lead end-to-end development of brand collaborations—across beauty, gaming, entertainment, and creator ecosystems.
• Partner cross-functionally with Global Marketing, Comms, and Fenty Corp to evaluate potential partners for creative, cultural, and commercial fit.
• Manage partnership negotiations, timelines, and activation strategy, ensuring every collaboration aligns with brand DNA and consumer insight.
• Collaborate with Global Brand and Product teams to develop co-branded content, experiences, and storytelling assets.
• Measure impact of collaborations on awareness, engagement, and affinity.

Cross-Functional Leadership

• Act as a connector between social, influencer, comms, and brand teams to integrate innovation and collabs into the overall marketing ecosystem.
• Manage cross-functional workstreams with external partners, ensuring deliverables align with campaign and launch calendars.
• Support the Director in presenting concepts and results to senior leadership and global teams.

Performance & Measurement

• Define KPIs for innovation pilots and partnerships, balancing creative ambition with measurable results.
• Synthesize learnings and develop frameworks for scaling successful programs globally.
• Manage budgets and external partner relationships with efficiency and strategic intent.
   

REQUIREMENTS

• 7+ years of experience in marketing or brand management on beauty brand and/or agency side; beauty expertise required 
• Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done 
• Strong leadership & communication skills with ability to manage, storytell & influence internal & cross-functional teams 
• Creative, passionate & innovative marketer with ability to build & execute plans with support across various disciplines 
• Passion for consumer insights, data and cultural trends 
• Obsessed with culture and current events
• Data-curious and performance-driven
• Strong cross-functional partnerships
• Proactive problem-solving skills 
• Entrepreneurial – able to deal with ambiguity and respond with flexibility & agility 
• Exceptional organizational skills; detail-oriented. 
• Strong time management skills; ability to juggle priorities and multiple projects. 
• Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.