Key Responsibilities
- Develop and execute multi-channel demand generation programs to acquire new venues and vendors and re-engage existing contacts.
- Build a consistent pipeline of warm leads through targeted campaigns, content marketing, email marketing, and other channels.
- Partner with revenue operations to ensure the right strategies are in place to move high-intent prospects through the funnel efficiently.
- Create compelling and targeted content marketing strategy to attract and engage prospects.
- Implement webinar strategy and other types of virtual events featuring industry experts to attract new leads.
- Organize live event education to position PartySlate as a thought leader and trusted resource.
- Partner with revenue operations to optimize lead handoff, track conversion rates, and refine messaging.
- Leverage CRM and marketing automation tools to track, measure, and improve campaign performance.
- Optimize strategies, messaging, and channel selection to ensure the right mix of marketing is in place to drive optimal results for sales.
- Own and track demand generation KPIs, both on a daily/weekly cadence and optimized per quarter to fuel company goals.
- Continuously A/B test and optimize campaigns based on data insights.
- Drive marketing attribution efforts to ensure clear visibility into revenue impact.
Qualifications
- 5-7+ years of experience in demand generation, growth marketing, or performance marketing in a B2B or marketplace environment.
- Proven track record of developing and executing revenue-generating marketing programs.
- Expertise in webinar marketing, content marketing, and event-driven demand generation.
- Eagerness to learn by taking initiative to research and report findings to key stakeholders
- Strong analytical skills with experience optimizing funnel conversion rates and marketing ROI.
- Experience working closely with sales teams, revenue operations, and CRM tools.
- Passion for the events industry and an understanding of how venues and vendors market themselves.
What We Do
PartySlate is a fast-paced Chicago startup disrupting the $156 billion events industry in the United States. There are 13 million parties per year, produced by over 460,000 venues and vendors. PartySlate connects people planning all types of events — from weddings and corporate events to galas and milestone birthdays — with the venues and vendors who can bring their ideas to life.
Why Work With Us
PartySlate is a team of 60 individuals representing a wide variety of backgrounds and experiences. We work hard, have fun, and focus on results above all else. We are constantly building, measuring, and learning in order to build our brand, grow our digital presence, and deliver powerful results within the $800 billion global events industry.
Gallery
PartySlate Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
