Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com
Job DescriptionWe are seeking a Senior Manager Data Science (MMM) to join our dynamic team in Columbia, United States. In this pivotal role, you will lead our data science efforts focused on Marketing Mix Modeling (MMM), driving data-driven decision-making and optimizing marketing strategies for our organization and clients.
- Develop and implement advanced Marketing Mix Models to analyze the effectiveness of various marketing channels and campaigns
- Lead a team of data scientists, providing mentorship, guidance, and fostering a culture of innovation and continuous learning
- Collaborate with cross-functional teams to translate business problems into analytical solutions and actionable insights
- Design and execute complex data analysis projects, leveraging big data technologies and cloud computing platforms
- Develop and maintain strong relationships with key stakeholders, presenting findings and recommendations to senior leadership
- Stay abreast of the latest trends and advancements in data science, machine learning, and marketing analytics
- Drive the adoption of data-driven methodologies across the organization to enhance marketing ROI and business performance
- Establish best practices for data quality, model validation, and performance measurement
- Advanced degree (Master's or PhD) in Data Science, Statistics, Mathematics, or a related quantitative field
- 5- 7+ years of experience in data science, with a strong focus on marketing analytics and Marketing Mix Modeling (MMM)
- Proven expertise in statistical modeling, machine learning algorithms, and data mining techniques
- Proficiency in programming languages such as Python, R, or SAS
- Experience with big data technologies (e.g., Hadoop, Spark) and cloud computing platforms (e.g., AWS, Azure, GCP)
- Strong knowledge of marketing analytics, consumer behavior, and media planning
- Excellent leadership skills with experience managing and mentoring data science teams
- Outstanding communication and presentation abilities, with the capacity to translate complex analytical concepts to non-technical audiences
- Demonstrated track record of delivering impactful data-driven insights to inform business strategies
- Experience with data visualization tools (e.g., Tableau, Power BI) is preferred
- Relevant certifications in data science or marketing analytics (e.g., Certified Analytics Professional) are a plus
If you would like to be considered for this job, please provide a brief description of your experience with MMM in your cover letter.
The salary range for this position is: $140,000 - $185,000 - Salary will depend on experience
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What We Do
Our Vision is to build a company of world-class people that helps our clients optimize business performance through data, technology and analytics.
Blend360 has two divisions:
Data Science Solutions: We work at the intersection of data, technology and analytics.
Talent Solutions: We live and breathe the digital and talent marketplace.
