7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.
The Senior Manager of CRM and Personalization Strategy is a leadership role responsible for developing and executing comprehensive CRM strategies to enhance customer engagement, retention, and loyalty. This role will lead a team in developing and leveraging data-driven insights to drive personalized experiences across various customer touch points. The accountable outcomes include increases in loyalty customer store trips, basket size, fuel trips, and delivery orders.
Responsibilities include:
- Develop and implement CRM strategies to increase customer engagement, retention, and lifetime value.
- Lead the development of personalized customer journeys across multiple channels including email, SMS, push notifications and in-app messaging.
- Utilize data analytics and segmentation techniques to identify customer segments and tailor communications and offers accordingly.
- Collaborate with cross-functional teams including marketing, merchandising, digital, delivery and IT to drive alignment and execution of CRM initiatives.
- Define KPIs and performance metrics to measure the effectiveness of CRM campaigns and initiatives.
- Lead the development and optimization of marketing automation workflows to deliver timely and relevant messages to customers.
- Stay informed of industry trends and best practices in CRM, personalization, marketing automation, and relevant AI.
- Manage a team including Marketing Cloud developers and data analyst, providing guidance, mentorship, and support to drive results.
Requirements:
- Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
- 8+ years of relevant B2C customer growth experience; CRM strategy, marketing automation, and personalization experience preferred.
- Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.
- Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention.
- Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross functional teams.
- Leadership experience, with the ability to inspire and motivate a team towards common goals.
- A passion for innovation and continuous improvement in the CRM and personalization space.
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If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.
Skills Required
- Bachelor's degree in marketing, business administration, or a related field
- Master's degree
- 8+ years of relevant B2C customer growth experience
- Experience in CRM strategy, marketing automation, and personalization
- Experience with Salesforce Marketing Cloud Engagement and Personalization
- Proven track record developing and executing CRM strategies that drive customer engagement and retention
- Strong analytical skills and ability to translate data insights into actionable strategies
- Excellent communication and cross-functional collaboration skills
- Leadership experience managing and motivating a team
- Passion for innovation and continuous improvement in CRM and personalization
7-Eleven Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about 7-Eleven and has not been reviewed or approved by 7-Eleven.
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Healthcare Strength — Medical, dental, and vision coverage are offered, alongside life insurance, FSAs, and 24/7 EAP and mental‑health resources. Multiple plan options, regional offerings, and dependent coverage are described for eligible employees.
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Leave & Time Off Breadth — Paid time off covers vacation, sick, and personal days, with additional allowances for holidays, bereavement, and jury duty leave. PTO typically accrues based on hours worked.
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Career-Linked Recognition & Rewards — Bonuses, leadership shoutouts, store/company-wide visibility, and employee referral rewards are part of the rewards framework. Opportunities for career growth and tuition assistance are also mentioned.
7-Eleven Insights
What We Do
7-Eleven introduced the world to convenience. And in return, the world made us the #1 convenience retailer. It started with a simple idea – give customers what they want, when and where they want it. That was 1927. And what started on a single ice dock in Dallas, Texas, has since grown to more than 70,000 locations in 18 countries around the globe. The idea may have been simple, but it started a retail revolution.
