As the Senior Manager of CRM Marketing at Aristocrat, you will have an outstanding opportunity to build and implement data-driven strategies that improve player retention, acquisition, and lifetime value. Your skills in CRM planning and delivery, online marketing, and immediate customer relationship management will play a key role. You will improve the customer journey through player segmentation and personalized promotions. Working closely with teams from Marketing, Product, Business Analytics, and Technology, you will develop player experiences and notably increase conversion and retention.
What You'll Do- Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication.
- Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.
- Define and optimize segmentation models to enhance targeting and improve engagement rates.
- Align CLCM strategies with business objectives to improve Customer Lifetime Value (LTV) and reduce churn.
- Build and optimize real-time, event-driven CRM campaigns that react to player behavior instantly.
- Apply recommendations and personalization techniques driven by AI to deliver hyper-targeted promotions.
- Partner with Product and Tech teams to integrate CRM solutions with real-time player data feeds.
- Develop and track important metrics such as FD conversion rates, CPAs, CPCs.
- Make independent decisions to improve GP value across multiple digital marketing channels.
- Conduct A/B testing and multivariate analysis to optimize engagement and campaign efficiency.
- Implement a robust player segmentation framework to personalize experiences based on user behavior, preferences, and transaction history.
- Build and optimize targeted promotions that drive engagement while maintaining commercial efficiency.
- Ensure promotional activities align with regulatory guidelines and responsible gaming procedures.
- Work closely with the Product, Marketing, Data Science, and Managed Services teams to ensure a seamless customer experience.
- Lead a team of CRM and marketing specialists, encouraging a culture of innovation and data-driven decision-making.
- Present insights, performance reports, and strategic recommendations to external and internal collaborators.
- More than 7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets.
- Comprehensive knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies.
- Strong analytical abilities, with the capacity to interpret complex data and convert it into actionable strategies.
- Proven track record in player segmentation, lifecycle marketing, and retention optimization.
- Experience with A/B testing, predictive analytics, and engagement strategies powered by artificial intelligence.
- Strong leadership skills, with the ability to lead cross-functional teams and influence senior collaborators.
- Knowledge of regulatory standards in gaming and responsible gaming initiatives is advantageous.
Become part of Aristocrat’s high-reaching, premier team. Successfully apply strategies to contend worldwide and improve player experience.
Why Aristocrat?Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness), and regulated online real-money gaming (Aristocrat Interactive). Our team of over 7,300 employees worldwide is united by our company's mission to bring joy to life through the power of play.
We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
Travel Expectations
Up to 20%
Additional InformationDepending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
Company Summary
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).
About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations
Up to 25%Pay Range
$105,000 - $195,000 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Skills Required
- More than 7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets
- Comprehensive knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies
- Strong analytical abilities to interpret complex data and convert it into actionable strategies
- Proven track record in player segmentation, lifecycle marketing, and retention optimization
- Experience with A/B testing, predictive analytics, and AI-powered engagement strategies
- Strong leadership skills with ability to lead cross-functional teams and influence senior stakeholders
- Knowledge of regulatory standards in gaming and responsible gaming initiatives
- Authorized to work in the job location without visa sponsorship
- May be required to register with the Nevada Gaming Control Board and/or other gaming jurisdictions
Aristocrat Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aristocrat and has not been reviewed or approved by Aristocrat.
-
Healthcare Strength — Medical coverage offers multiple Aetna options with preventive care fully covered and $0 in‑network outpatient mental health visits, plus employer‑paid premiums on at least one dental and one vision plan. Feedback suggests first‑day eligibility and HSA funding increase perceived value.
-
Parental & Family Support — Paid parental leave provides up to 12 weeks for primary caregivers and 10 days for secondary caregivers, with adoption/surrogacy reimbursement and access to Lyra sessions. Feedback suggests these supports materially enhance family and mental wellbeing.
-
Equity Value & Accessibility — The SuperShare program matches employee share purchases with free shares up to a defined annual limit, with clear enrollment windows and a two‑year vest. Feedback suggests this structure delivers uncommon ownership value compared with standard ESPPs.
Aristocrat Insights
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
Gallery
