Senior Manager: Creator Program

ABOUT THE COMPANY:

OverCast Digital is a leading triple-certified TikTok Shop Partner based in Los Angeles. We specialize in affiliate sampling programs, GMV-Max paid media, and full-service TikTok Shop management for enterprise beauty, personal care, and lifestyle brands. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social. 

JOB DESCRIPTION

Owns OverCast's end-to-end creator strategy, from building scalable agency-level programs to managing high-value creator relationships that drive GMV for enterprise clients. This role is the connective tissue between OverCast's affiliate sampling programs, brand partners, TikTok Shop's evolving ecosystem, and the creator community.

Responsibilities

Program Architecture

• Design and iterate on OverCast's tiered creator ecosystem (L0 → L3+)
• Build agency-level creator programs that position OverCast as a destination for top TikTok Shop creators
• Partner with TikTok Shop platform teams on best practices and emerging opportunities
• Develop scalable onboarding, communication, and retention frameworks

Top Creator Management

• Own relationships with highest-performing creators across the portfolio
• Create bespoke growth plans for top-tier creators
• Serve as escalation point for high-stakes creator issues
• Build feedback loops to inform program improvements

Client-Facing Strategy

• Present creator program strategy and performance to enterprise clients
• Translate creator/affiliate data into clear narratives for brand stakeholders
• Represent OverCast's creator capabilities in new business pitches and QBRs

Team Leadership

• Manage 2-3 junior Creator Managers
• Establish workflows, KPIs, and quality standards
• Ensure consistent messaging across all creator communications

Data-Driven Decision Making

• Leverage TikTok Shop analytics to identify high-potential creators and measure ROI
• Build reporting frameworks connecting creator activity to GMV outcomes

Reporting Structure

Reports to: CEO

Direct Reports:
2-3 Creator Managers

Requirements

• Location: Los Angeles (hybrid)
• 5+ years in creator/influencer marketing, affiliate programs, or talent management
• Experience managing creator relationships at scale (100+ active)
• Comfortable presenting to enterprise C-suite and brand stakeholders
• Strong analytical skills, can translate dashboards to action
• Experience building programs from scratch
• Team management experience (2+ direct reports)
• Deep familiarity with TikTok Shop ecosystem

Success Metrics

• Creator pool growth and GMV contribution
• Top creator retention rate
•  Client satisfaction with creator program
• TikTok Shop co-marketing initiatives secured