Senior Manager, Communications - Brazil

Job Description Summary:

At The Coca‑Cola Company, we strive to inspire moments of connection and make a positive difference in the communities we serve. In Brazil, this commitment extends beyond beverages—shaping how we engage with society, advance sustainable growth, and strengthen trust among our stakeholders.
The Senior Manager, Communications – Brazil plays a central role in shaping the company’s corporate narrative, elevating our reputation, and aligning communications to business priorities across one of Coca‑Cola’s most dynamic markets. This leader translates enterprise objectives into integrated external communications strategies spanning earned, owned, social, and digital channels to amplify Coca‑Cola’s innovation, sustainability, and community impact stories.
The role requires strong strategic judgment, senior stakeholder management, and expertise in reputation and issues management. Working collaboratively with business leaders, bottling partners, and cross‑functional teams, this individual ensures communication excellence that protects and enhances our brand while engaging audiences across Brazil and beyond.

• Lead the development and execution of corporate external communications strategies that align Coca‑Cola Brazil’s business priorities with the global company narrative.
• Serve as a trusted advisor to senior business leadership, providing strategic communications guidance related to reputation opportunities, stakeholder engagement, and external issues management.
• Drive proactive reputation and issues management across the country, identifying potential risks and opportunities, and delivering response and engagement plans in coordination with key internal and external stakeholders.
• Orchestrate collaboration among Public Affairs, Marketing, bottling partners, and global communications teams to deliver unified messaging and impactful external engagement.
• Shape and deliver high‑impact corporate narratives highlighting Coca‑Cola’s leadership in sustainability, innovation, and social contribution, positioning the business as a trusted partner in Brazil’s growth.
• Lead communications strategies for major business announcements, corporate initiatives, and product portfolio campaigns from strategic planning through execution.
• Partner with system bottlers to align communications frameworks, shared messaging, and amplification plans that enhance system‑wide voice and impact.
• Establish communications KPIs and performance measurement processes, using insights and stakeholder feedback to track reputation health and optimize content and channel strategies.
• Provide strategic direction and oversight to external agencies and vendors to ensure quality, efficiency, and alignment to Coca‑Cola’s brand positioning and business objectives.
• Champion digital and social communications innovation, ensuring messages are consistent, credible, and adaptable across platforms and audiences.

• Education: Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, Business, or related field; advanced degree or equivalent experience preferred.
• Experience: Minimum of 8 years in corporate or external communications, public relations, or reputation management within a multinational, agency, or multi‑stakeholder environment.
• Proven background developing and executing integrated communications strategies aligned with business priorities and external reputation objectives.
• Demonstrated ability to advise and influence senior leaders and cross‑functional teams using data‑driven insights and strong business acumen.
• Experience managing media relations, stakeholder engagement, and issues management at national or regional scale.
• Skilled in building narratives and delivering multimedia communications across digital, visual, and written platforms for diverse audiences.
• Experienced in managing complex initiatives involving cross‑functional collaboration, external agencies, and business partnerships.
• Strong understanding of communications analytics, media insights, and performance measurement to inform content optimization.
• Excellent communication, negotiation, and relationship‑building skills with high adaptability in fast‑moving, evolving contexts.
• Fluent in Portuguese and English; Spanish a plus.

• Empower you to shape Coca‑Cola Brazil’s reputation and engagement strategies in a market with immense cultural and social relevance.
• Provide opportunities to collaborate across global Public Affairs and Communications, influencing how Coca‑Cola connects with communities and stakeholders.
• Offer exposure to integrated campaigns and transformation initiatives that combine sustainability, innovation, and purpose‑driven storytelling.
• Support your growth through access to world‑class communications tools, professional learning networks, and partnerships that strengthen strategic impact.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.