Senior Manager, Brand & Product Marketing

Rinse picks up, cleans, and delivers laundry and dry cleaning directly to consumers and through consumer facing partnerships. Operating in over a dozen major metropolitan cities across North America at an unprecedented scale for our industry, we pride ourselves on leading with excellence and integrity.
We think the small chores that quietly eat people's time are worth solving properly, not adequately, and we hold our brand work to the same standard: nothing generic, nothing borrowed, everything considered. “It's time to be great” isn't just our line to customers — it's how we expect our own team to work.

We're hiring a Senior Manager, Brand & Product Marketing to sit at the intersection of brand, product marketing, and content — the person who makes sure everything we put in front of customers, from a line of UX copy to a landing page to a social caption, sounds like it came from the same considered, high-taste brand and has done the job of distilling complexity into a relatable, seamless experience. You'll report directly to our Chief Marketing Officer, own execution across our public-facing product surfaces, and be the day-to-day guardian of voice, quality, and craft across everything we ship that isn’t an advertising campaign.

This isn't a role for someone who wants a brief and a template. We're looking for someone who studies what's working elsewhere in marketing, product, and in culture; and knows how to translate the underlying principle into something unmistakably ours, rather than copying the surface. Good taste, sharp writing, and a bias toward building something exceptional and ownable over defaulting to what's already been done.

• Product Marketing management. Own and integrate with the necessary processes and relationships across the company to identify and execute on opportunities to advance the Rinse experience from discovery to new customer acquisition and cross/upsell flows in a manner that is collaborative, distinguishing, effective and efficient. 
• Own and evolve brand voice and quality standards across every public-facing surface — website, app, social, partnerships, CRM, and beyond — so Rinse reads as one considered brand everywhere a customer meets it.
• Write and edit UX copy across the product and site, working closely with product and design so every flow, prompt, and empty state feels as considered as our advertising.
• Plan, write, and manage production of long- and short-form content — from landing pages and campaign extensions to social content and partnership creative — from brief through to final asset.
• Lead SEO and AEO (answer engine optimization) strategy for owned content and site pages, keeping Rinse discoverable as search behavior shifts toward AI-driven answers.
• Manage content and creative production end-to-end: briefing, scheduling, inside/outside coordination, and QA, so quality holds even as volume scales.
• Own the brand and content experience across social and other public platforms, keeping a consistent point of view and quality bar across every post, caption, and reply.
• Shape partnership UX and co-branded experiences — landing pages, integrations, campaigns — so every partner touchpoint reflects the same brand standard as our owned surfaces.
• Track best practice across brand, product marketing, content, and adjacent categories, and translate what's working into ideas suited to Rinse — never a copy-paste of someone else's execution.